Media training and advice worked well for Swansea professional Sandra McAlister yesterday.
Sandra is founder of Wales-based insolvency practitioners McAlister & Co tasked with the emotional proceedings for one of Swansea's most respected businessmen.
Roy Thomas got into enormous difficulties when his bank devalued his multi-million pound property portfolio.
Sandra knew there'd be great media interest - and she wasn't wrong.
Training
She asked Effective Communication to manage the press interest and used her interview training by Effective's Alastair Milburn when she was quizzed by BBC Radio Wales' Tom Singleton.
The result has been a smooth flow of accurate and timely information to the South Wales media, a complex issue presented calmly and with sobriety by the media - and an enhanced profile for Sandra and her company.
Today you'll find yesterday's creditors' meeting covered by the Western Mail, The South Wales Evening Post and BBC Wales online.
It attracted around 25 creditors' representatives, tough lines of questioning and an atmosphere that could have been hard to handle by an individual less on the ball than Sandra.
Writer
The meeting lasted two hours and one attendee, on behalf of creditor Northcliffe Newspapers was South Wales Evening Post business writer Rupert Hall.
He asked for a technical clarification or two in the hours after the gathering - and the McAlister team were prepared to answer them.
Hats off to all at McAlister.
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