Friday, October 22, 2010

Swansea monthly’s even keel

Eight issues in and it’s gradually becoming part of the landscape.

Glossy magazine Swansea Eye, edited by Keely Portway, launched early this year and increasingly looks like it’s here to stay.

That can only be good news for the Swansea Bay media scene: the more variety the more we have to choose from as readers, advertisers and marketing folk.

The October edition of Swansea Eye features a decent number of advertisers from the city, along with some city-based columnists.

Lazy Frog

The latter include Gorseinon’s Old Mill Health Store and Uplands’ Lazy Frog Floatation centre.

Those with prominent ads include the Gowerton Golf Range, Mariners Court Retirement Apartments, ADS Lettings and Antur Insurance.

Swansea’s Village Hotel is another to make good use of the Eye’s close focus on city readers.

Christmas offerings are one angle of attack from the Village, including [arty nights, festive lunches and new year's eve celebrations, and the leisure club is another.

Push

The latter is particularly interesting because the facility’s manager Abigail Hobson has a concerted push on the over-55s market.

Monthly membership is being offered at the very reasonable £25; a free trial can be arranged.

Attractions include a 25m pool, more than 70 pieces of hi-tech gym apparatus, a sauna/steam room, a whirlpool, classes, activities and hotel discounts.

If the Eye can help boost gym membership at the Village then I’m sure there’ll be repeat business.

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