Don’t look now but the South Wales media is after a seasonal slice of your marketing budget.
Most print titles and commercial broadcasters who service the Swansea Bay area have launched their seasonal sales campaigns.
Two cases in point are Real Radio and the South Wales Evening Post.
Real sponsorship guy Alessandro Galea was first off the blocks with his call for a backer for the Win a Dream Christmas promotion.
Profile raiser
This is a high-profile feature that runs through November and has been a profile raiser in the past for businesses such as Barratt Homes.
Real’s Win a Dream Christmas 2010 will see a string of listeners winning £100 and one scooping a £3,000 prize package including goodies such as a 42” plasma TV, a digital camera, a coffee machine, Nintendo Wii … and a 6ft Christmas tree.
As well as bags of on-air mentions, the main sponsor gets a strong presence on the promotion micro website.
Unveiled
The Evening Post, meanwhile, has just unveiled its festive rate card.
It covers the Post, Llanelli Star, Carmarthen Journal, Swansea Herald and free weekly insert the Neath Port Talbot Courier.
It reveals an onslaught of Christmas-themed ad features from now until the end of December.
The theme is The Magic of Christmas and feature titles include Here’s My Card, Looking Good, Winter Warmth and At Home.
There are healthy discounts for multiple advertisers and I’d be happy to talk through the deals with any interested business.
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