Tuesday, November 9, 2010

Welsh Uni: Social media benefits for business

A free workshop on how Welsh business can benefit from social media takes place tonight (November 9) at Swansea’s Marriott Hotel.

It is being hosted by Software Alliance Wales, a £13m all-Wales project led by Swansea University - and I urge business people to attend.

The hour-long workshop, from 6.30pm, will be delivered by Dr Max L Wilson, lecturer at the uni’s Fit Lab (Future Interaction Technologies).

The event - Social Media as a Business Tool - will offer valuable info on how enterprises can use online resources as great communication and marketing tools.

Feedback

Two weeks ago, Effective Communication hosted its own client presentation on the issue and received fabulous feedback.

Dr Wilson, who has an international research and publication record, told me: “Social media is the single most influential change to how individuals and businesses gather information and communicate messages.

"With over 90m tweets posted each day, and with many people spending more time on Facebook than Google, the power of these tools shouldn’t be ignored.

“Some businesses may have flirted with social networking and social media, but few are truly comfortable with the potential that it has.

“This workshop aims to provide businesses and individuals with the knowledge and confidence to fully utilise the opportunities available for their business via social media platforms.”

Details 01792 606663, events@softwarealliancewales.com, www.softwarealliancewales.com/events.

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