"Come to Swansea Bay - Come to Life!" is the slogan from marketing unit Swansea Bay Futures.
And their regular e-newsletter is certainly full of life.
Don't be put off by its unwieldy title - Bay of Life Watch; just try to make use of it.
The latest edition is just out and has news on everything from the city topping a business start-up league for Wales to St Clears-based Sanclêr Organic providing 2012 Olympics cheeses.
Valued
Happily, there's also mention for two key news items from Grwp Gwalia, a valued client of Effective Communication.
One outlines how affordable homes are being built by Gwalia on Llanelli's former Buckley’s Brewery site.
The other details Gwalia's delight in seeing its Llys Glas scheme shortlisted for a regeneration award. The building was formerly Swansea's former central police station and is now home to an art gallery, an advice centre and 80 student rooms.
If you're not already hooked up with Bay of Life Watch, I suggest you are.
The woman in charge of the newsletter is Ruth Dockerty, communications and marketing executive with Swansea Bay Futures.
Phone her on 01792 635852, email her at Ruth.Dockerty@swansea.gov.uk or read more at http://www.abayoflife.com/.
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