It's always good to welcome an enterprising new avenue for Wales' PR and marketing needs.
So that's why Effective Communication today applauds the parent teacher association at Gower's Pennard Primary School.
The fund-raising body has gathered together its collective sales and publishing nous to plan a local business directory.
Good on 'em!
"Advertise your business locally for just £10," encourages their poster.
"Whether you’re a plumber, gardener, financial services advisor or make cakes in your spare time, we're compiling a list of businesses who wish to advertise their services locally in a full-colour A5 business and information directory."
The publication will be circulated to around 140 families of Pennard Primary School in the new year.
A full page ad is £30 and those interested should phone Ian Ambrose - 07702 832 552 by December 1.
Profits will go to PTA funds, helping to provide additional school resources.
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