The fine art of PR is being beautifully employed by the Institute of Directors in Wales today.
IoD director-general Miles Templeman is here all day for the Wales launch of a fabulous new scheme to promote social entrepreneurship.
And in the name of spreading the word he has a full-on schedule talking to members, journalists and associates across in Swansea and outside Cardiff.
It'll be a busy day but Miles has ensured that it's well planned - and he'll have strong support from everyone ranging from First Minister Carwyn Jones to IoD Wales director Robert Lloyd Griffiths.
Journalists due to interview him include South Wales Evening Post business correspondent Rupert Hall and Media Wales writer Robert Llewellyn Jones.
He has two meetings tabled before a 7.30am business breakfast at Swansea's Marriott Hotel, mid-morning meetings down the M4 at The Vale Hotel and then the Wales launch of the social entrepreneur scheme involving the IoD, Google and UnLtd.
It's a busy day for a busy fella - but time and effort invested in this way will bring much positive publicity for the IoD.
Job done!
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