Danny Illingworth is using all his PR nous to lure punters to his Sunday carveries.
The big South African has a great reputation in culinary circles – and now he’s becoming a key element in the marketing activity at the Village Hotel, Swansea.
His appearance in the autumn edition of Community Times Mumbles saw carvery customers rocket.
And he’s back in the forthcoming edition, due to circulate door-to-door around Mumbles in the next couple of weeks.
His latest PR technique – aided by Effective Communication – is two pronged.
One, he will be featured in the little glossy mag giving recipe tips. Two, he will be offering a competition prize – win a Sunday carvery for four at the Village.
The activity will be back up by a full-page advertisement for Sunday lunches at the rather splendid SA1 venue.
Well done, Danny, and keep up the good work … in AND out of the kitchen.
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