Like it or loathe it, you can't dispute the Daily Mail's success as a money-making venture.
Indeed, all those who suggest that the newspaper business is dead should reconsider when they scan the business's new figures.
The Mail is part of a media group, incidentally, which includes Welsh titles such as the South Wales Evening Post, Llanelli Star and Carmarthen Journal.
Effective Communication MD Alastair Milburn pinged me a story link today which revealed that the Daily Mail & General Trust (DMGT) had reported a 23% leap in annual profits.
A key factor was a record performance at its Daily Mail and Metro newspapers. One of those freesheets is seen regularly by South Wales commuters.
DMGT's underlying earnings rose from £201m to £247m in the year to October 3 following a bounce in ad revenues and growth in the business publishing divisions.
DMGT's UK consumer businesses achieved a sharp improvement in profitability as a result of cost cuts and growth in national ad revenues. Major advertisers increasing their marketing spend.
Yes, DMGT's regional newspaper wing, Northcliffe Media, saw advertising turnover fall 7% since the end of the fiscal year, with a lower local authority spend a major factor - but group success shows that newspapers can still be tremendously robust vehicles for wealth generation.
Businesses: Ignore newspapers as a marketing tool at your peril.
Friday, November 26, 2010
Thursday, November 25, 2010
DJs, bands, artists prepare for launch
Eight hours of innovative arts performance will take place as a Swansea cultural website is launched this weekend.
The free city centre festival on Saturday, from 3-11pm, will feature live music and DJs, theatre, comedy, spoken word and performance art.
It will mark the launch of not-for-profit resource Artawe (www.artawe.com). The South Wales Evening Post carried a strong page three story on it yesterday.
The venue is Tapestri, a new arts café bar in Alexandra Road’s former central police station now redeveloped by Grwp Gwalia as arts and culture complex Llys Glas.
Artawe looks to have put together a lively day with lots of activities planned. It will give visitors an exclusive chance to experience what Tapestri is all about prior to its own launch next month.
Compered by DJ Stu Vox, the Artawe launch will allow visitors to meet artists and performers. Attractions include:
Big Draw Led by professional artist and printmaker Rosie Scribbler, this will see artists drawing to music. Rosie is a member of Swansea Print Workshop and has been involved in community art projects.
The Crunch Spoken word, poetry, prose and rants from Swansea’s twice-monthly evening at Mozarts.
Fernando Rey Band specialising in alternative pop/alternative country, adopting a mixture of great songs combined with an experimental approach. Harmonies, thoughtful lyrics and shoegazer sensitivity in a classic two guitar, bass and drums package.
Joan Jones Performance artist who sings, narrates and plays instruments.
MAD Swansea Music Art Dance (MAD) is a community interest company (CIC) which supports the arts and live music by providing opportunities and resources for local bands, musicians and artists.
Miles Lloyd and Simon Emmanuel South Wales comedy brought to Artawe by Garage at Monkey Bar, Swansea.
New Yohawks and AfterGlow Alternative punk.
ShellShock A Swansea theatre company who create original experiences which aim to entertain, confuse and question. ShellShock have performed in Swansea and Cardiff, created theatrical street games as far away as London and were invited to perform at the Bristol Old Vic and the Edinburgh Festival. ShellShock is run by Swansea performers Stephen Donnelly and Sian Stuttard.
Visual art Galleries invited include Elysium, The Shed and Oriel Bach.
David Williams Pianist.
Steve Woodman and John Ford Acoustic music.
Artawe’s website provides information on artists including a venue directory of Swansea galleries, music venues, theatres, arts cafes and bookshops.
Jonathan Powell, director of Artawe and the city centre Elysium Gallery, believes that Artawe is a vital resource for all creative people and organisations based in and working in Swansea.
The free city centre festival on Saturday, from 3-11pm, will feature live music and DJs, theatre, comedy, spoken word and performance art.
It will mark the launch of not-for-profit resource Artawe (www.artawe.com). The South Wales Evening Post carried a strong page three story on it yesterday.
The venue is Tapestri, a new arts café bar in Alexandra Road’s former central police station now redeveloped by Grwp Gwalia as arts and culture complex Llys Glas.
Artawe looks to have put together a lively day with lots of activities planned. It will give visitors an exclusive chance to experience what Tapestri is all about prior to its own launch next month.
Compered by DJ Stu Vox, the Artawe launch will allow visitors to meet artists and performers. Attractions include:
Big Draw Led by professional artist and printmaker Rosie Scribbler, this will see artists drawing to music. Rosie is a member of Swansea Print Workshop and has been involved in community art projects.
The Crunch Spoken word, poetry, prose and rants from Swansea’s twice-monthly evening at Mozarts.
Fernando Rey Band specialising in alternative pop/alternative country, adopting a mixture of great songs combined with an experimental approach. Harmonies, thoughtful lyrics and shoegazer sensitivity in a classic two guitar, bass and drums package.
Joan Jones Performance artist who sings, narrates and plays instruments.
MAD Swansea Music Art Dance (MAD) is a community interest company (CIC) which supports the arts and live music by providing opportunities and resources for local bands, musicians and artists.
Miles Lloyd and Simon Emmanuel South Wales comedy brought to Artawe by Garage at Monkey Bar, Swansea.
New Yohawks and AfterGlow Alternative punk.
ShellShock A Swansea theatre company who create original experiences which aim to entertain, confuse and question. ShellShock have performed in Swansea and Cardiff, created theatrical street games as far away as London and were invited to perform at the Bristol Old Vic and the Edinburgh Festival. ShellShock is run by Swansea performers Stephen Donnelly and Sian Stuttard.
Visual art Galleries invited include Elysium, The Shed and Oriel Bach.
David Williams Pianist.
Steve Woodman and John Ford Acoustic music.
Artawe’s website provides information on artists including a venue directory of Swansea galleries, music venues, theatres, arts cafes and bookshops.
Jonathan Powell, director of Artawe and the city centre Elysium Gallery, believes that Artawe is a vital resource for all creative people and organisations based in and working in Swansea.
Wednesday, November 24, 2010
Hyperlocal website wins new sponsor
Jonathan Williams, one of the key figures behind website www.llanellitown.com reports an innovative Christmas venture.
The news and information portal has won sponsorship from Llanelli accountants Tax Assist – www.taxassist.co.uk/accountants/llanelli/.
And this has helped the social enterprise-driven site offer web users the chance to send a festive email greetings card.
To me it looks like a handy way of merging business, sponsorship, fun and user-engagement.
It’s dead simple – give it a try! The promo panel is on the right of the Llanelli Town home page.
The news and information portal has won sponsorship from Llanelli accountants Tax Assist – www.taxassist.co.uk/accountants/llanelli/.
And this has helped the social enterprise-driven site offer web users the chance to send a festive email greetings card.
To me it looks like a handy way of merging business, sponsorship, fun and user-engagement.
It’s dead simple – give it a try! The promo panel is on the right of the Llanelli Town home page.
Tuesday, November 23, 2010
PR-savvy Danny back in print
Danny Illingworth is using all his PR nous to lure punters to his Sunday carveries.
The big South African has a great reputation in culinary circles – and now he’s becoming a key element in the marketing activity at the Village Hotel, Swansea.
His appearance in the autumn edition of Community Times Mumbles saw carvery customers rocket.
And he’s back in the forthcoming edition, due to circulate door-to-door around Mumbles in the next couple of weeks.
His latest PR technique – aided by Effective Communication – is two pronged.
One, he will be featured in the little glossy mag giving recipe tips. Two, he will be offering a competition prize – win a Sunday carvery for four at the Village.
The activity will be back up by a full-page advertisement for Sunday lunches at the rather splendid SA1 venue.
Well done, Danny, and keep up the good work … in AND out of the kitchen.
The big South African has a great reputation in culinary circles – and now he’s becoming a key element in the marketing activity at the Village Hotel, Swansea.
His appearance in the autumn edition of Community Times Mumbles saw carvery customers rocket.
And he’s back in the forthcoming edition, due to circulate door-to-door around Mumbles in the next couple of weeks.
His latest PR technique – aided by Effective Communication – is two pronged.
One, he will be featured in the little glossy mag giving recipe tips. Two, he will be offering a competition prize – win a Sunday carvery for four at the Village.
The activity will be back up by a full-page advertisement for Sunday lunches at the rather splendid SA1 venue.
Well done, Danny, and keep up the good work … in AND out of the kitchen.
Monday, November 22, 2010
Arts hub boost for online Swansea
Arts folk across Swansea should welcome the city's latest web platform.
Artawe is a not-for-profit web resource that aims to pull together all areas of the local culture scene.
It looks good, feels good and I urge you to use it for both promotional and research purposes.
Creative types can flag up their offerings - just check out artist Tom Goddard's page and the preview for a Helen Watson gig this Friday at The Chattery.
Those looking for a bit of fun can plan their days and nights ahead - for a little New Years Eve fun check out this Brunswick event.
The official Artawe launch comes this Saturday, by the way, when new arts cafe Tapestri, in Alexandra Road's former central police station, hosts a free arts festival.
Artawe is a not-for-profit web resource that aims to pull together all areas of the local culture scene.
It looks good, feels good and I urge you to use it for both promotional and research purposes.
Creative types can flag up their offerings - just check out artist Tom Goddard's page and the preview for a Helen Watson gig this Friday at The Chattery.
Those looking for a bit of fun can plan their days and nights ahead - for a little New Years Eve fun check out this Brunswick event.
The official Artawe launch comes this Saturday, by the way, when new arts cafe Tapestri, in Alexandra Road's former central police station, hosts a free arts festival.
Thursday, November 18, 2010
South Wales tour so good for PR
The fine art of PR is being beautifully employed by the Institute of Directors in Wales today.
IoD director-general Miles Templeman is here all day for the Wales launch of a fabulous new scheme to promote social entrepreneurship.
And in the name of spreading the word he has a full-on schedule talking to members, journalists and associates across in Swansea and outside Cardiff.
It'll be a busy day but Miles has ensured that it's well planned - and he'll have strong support from everyone ranging from First Minister Carwyn Jones to IoD Wales director Robert Lloyd Griffiths.
Journalists due to interview him include South Wales Evening Post business correspondent Rupert Hall and Media Wales writer Robert Llewellyn Jones.
He has two meetings tabled before a 7.30am business breakfast at Swansea's Marriott Hotel, mid-morning meetings down the M4 at The Vale Hotel and then the Wales launch of the social entrepreneur scheme involving the IoD, Google and UnLtd.
It's a busy day for a busy fella - but time and effort invested in this way will bring much positive publicity for the IoD.
Job done!
IoD director-general Miles Templeman is here all day for the Wales launch of a fabulous new scheme to promote social entrepreneurship.
And in the name of spreading the word he has a full-on schedule talking to members, journalists and associates across in Swansea and outside Cardiff.
It'll be a busy day but Miles has ensured that it's well planned - and he'll have strong support from everyone ranging from First Minister Carwyn Jones to IoD Wales director Robert Lloyd Griffiths.
Journalists due to interview him include South Wales Evening Post business correspondent Rupert Hall and Media Wales writer Robert Llewellyn Jones.
He has two meetings tabled before a 7.30am business breakfast at Swansea's Marriott Hotel, mid-morning meetings down the M4 at The Vale Hotel and then the Wales launch of the social entrepreneur scheme involving the IoD, Google and UnLtd.
It's a busy day for a busy fella - but time and effort invested in this way will bring much positive publicity for the IoD.
Job done!
Wednesday, November 17, 2010
Facebook fear for Welsh marriages
Matrimonial lawyers at Peter Lynn and Partners regularly use online platforms platforms such as Facebook to gather evidence in divorce cases.
Rash words can be costly
Millions of us use online phenomenon Facebook every day. To many it’s an addictive attraction of modern life; fun for friendship, brilliant for business. However, it should be handled with care. Here, solicitor Sara Plant, of Swansea law firm Peter Lynn and Partners, reveals how social media content is being used increasingly often in divorce proceedings across Wales.
The Social Network has been an astonishingly successful film since its release last month.
It tells the amazing true story of how internet social networking website Facebook came to be - and how it resulted in high-profile lawsuits.
The drama is built brilliantly on a wholly modern phenomenon, thoroughbred entrepreneurial spirit and the relationship changes that take place in an adrenaline-fuelled cocktail of friendship, ambition and global business.
Pals
Its stars include Jesse Eisenberg and Andrew Garfield as American college pals Mark Zuckerberg and Eduardo Saverin, and Justin Timberlake as online music pioneer Sean Parker.
The jaw-dropping moments include a police raid which finds Parker arrested for cocaine possession whilst celebrating Facebook's millionth member.
Back in the here and now, however, Facebook and other social media sites are the subject of an increasing number of legal proceedings of a much different nature.
These are the cases that involve thousands of ordinary people from a much less rarefied background to that of multi-millionaire Zuckerberg.
They are the divorce proceedings happening in every community where Evening Post readers live.
It’ll come as a shock to many to learn that all our matrimonial lawyers at Peter Lynn and Partners habitually use social media sites as they collect evidence on behalf of clients.
Thought
Why? Well, first, there’s the fact that many individuals simply don’t apply the whole thought process before they upload.
Hence, Facebook postings reveal wives being a little too open about their behaviour and husbands lying about their whereabouts. Photographs tie you down to a time and place. There’s little point trying to convince a court that you were somewhere else doing something far more innocent.
A recent court statement from a wife allegedly abused and harassed by her ex-husband may be: “I was devastated and couldn’t face anyone.” Yet we then produce Facebook photos showing her out laughing and joking at parties shortly after the split and during the alleged period of torment.
Social media also finds individuals bragging about business success or giving financial details that they choose not to deliver in the divorce court. Once it’s in black and white on a public computer screen it’s difficult to hide it from a solicitor.
Feeling
Compromising photos are posted – having a cuddle at an office party, for instance. These can trigger bad feeling in marriages and ultimately, separation.
Now, I do hope that I’ve not painted legal firms as the pantomime baddies here. That, of course, is far from the case. Most social media information is public - that’s the nature of Facebook, Twitter, YouTube and so on; it’s what makes them so addictive and popular.
It’s within everybody’s rights to access this information so lawyers are only doing what any member of the public can do.
And don’t think it’s just divorce cases that are being affected by Facebook. Employment law is another big area, as are contact and residence disputes. We are also being asked to advise more and more on defamation following highly contentious postings.
Damning
As long as Facebook users continue to inform “friends” about personal issues and give frank personal details, lawyers will continue to look there for damning evidence.
Of course, legal proceedings should be avoided where possible; they can be expensive and traumatic.
So here’s what I suggest when it comes to using social media:
Partner Sara Plant got together with the South Wales Evening Post to explain how this modern legal phenomenon has downsides as well as all the ups.
Here's the full draft of her feature.
Rash words can be costly
Millions of us use online phenomenon Facebook every day. To many it’s an addictive attraction of modern life; fun for friendship, brilliant for business. However, it should be handled with care. Here, solicitor Sara Plant, of Swansea law firm Peter Lynn and Partners, reveals how social media content is being used increasingly often in divorce proceedings across Wales.
The Social Network has been an astonishingly successful film since its release last month.
It tells the amazing true story of how internet social networking website Facebook came to be - and how it resulted in high-profile lawsuits.
The drama is built brilliantly on a wholly modern phenomenon, thoroughbred entrepreneurial spirit and the relationship changes that take place in an adrenaline-fuelled cocktail of friendship, ambition and global business.
Pals
Its stars include Jesse Eisenberg and Andrew Garfield as American college pals Mark Zuckerberg and Eduardo Saverin, and Justin Timberlake as online music pioneer Sean Parker.
The jaw-dropping moments include a police raid which finds Parker arrested for cocaine possession whilst celebrating Facebook's millionth member.
Back in the here and now, however, Facebook and other social media sites are the subject of an increasing number of legal proceedings of a much different nature.
These are the cases that involve thousands of ordinary people from a much less rarefied background to that of multi-millionaire Zuckerberg.
They are the divorce proceedings happening in every community where Evening Post readers live.
It’ll come as a shock to many to learn that all our matrimonial lawyers at Peter Lynn and Partners habitually use social media sites as they collect evidence on behalf of clients.
Thought
Why? Well, first, there’s the fact that many individuals simply don’t apply the whole thought process before they upload.
Hence, Facebook postings reveal wives being a little too open about their behaviour and husbands lying about their whereabouts. Photographs tie you down to a time and place. There’s little point trying to convince a court that you were somewhere else doing something far more innocent.
A recent court statement from a wife allegedly abused and harassed by her ex-husband may be: “I was devastated and couldn’t face anyone.” Yet we then produce Facebook photos showing her out laughing and joking at parties shortly after the split and during the alleged period of torment.
Social media also finds individuals bragging about business success or giving financial details that they choose not to deliver in the divorce court. Once it’s in black and white on a public computer screen it’s difficult to hide it from a solicitor.
Feeling
Compromising photos are posted – having a cuddle at an office party, for instance. These can trigger bad feeling in marriages and ultimately, separation.
Now, I do hope that I’ve not painted legal firms as the pantomime baddies here. That, of course, is far from the case. Most social media information is public - that’s the nature of Facebook, Twitter, YouTube and so on; it’s what makes them so addictive and popular.
It’s within everybody’s rights to access this information so lawyers are only doing what any member of the public can do.
And don’t think it’s just divorce cases that are being affected by Facebook. Employment law is another big area, as are contact and residence disputes. We are also being asked to advise more and more on defamation following highly contentious postings.
Damning
As long as Facebook users continue to inform “friends” about personal issues and give frank personal details, lawyers will continue to look there for damning evidence.
Of course, legal proceedings should be avoided where possible; they can be expensive and traumatic.
So here’s what I suggest when it comes to using social media:
- Never be disrespectful of your spouse (or others)
- Don’t flaunt your extra-marital exploits
- However tempting it may be, don’t post those photos which could later be misconstrued
- Keep extreme matters to yourself – don’t brag about expensive new buys or incredibly glamorous holidays
- Use your common sense and think carefully before any posting. Assume that everything you put on Facebook can - and will - be used against you in court one day.
Friday, November 12, 2010
A marketing boost - from the PTA
It's always good to welcome an enterprising new avenue for Wales' PR and marketing needs.
So that's why Effective Communication today applauds the parent teacher association at Gower's Pennard Primary School.
The fund-raising body has gathered together its collective sales and publishing nous to plan a local business directory.
Good on 'em!
"Advertise your business locally for just £10," encourages their poster.
"Whether you’re a plumber, gardener, financial services advisor or make cakes in your spare time, we're compiling a list of businesses who wish to advertise their services locally in a full-colour A5 business and information directory."
The publication will be circulated to around 140 families of Pennard Primary School in the new year.
A full page ad is £30 and those interested should phone Ian Ambrose - 07702 832 552 by December 1.
Profits will go to PTA funds, helping to provide additional school resources.
So that's why Effective Communication today applauds the parent teacher association at Gower's Pennard Primary School.
The fund-raising body has gathered together its collective sales and publishing nous to plan a local business directory.
Good on 'em!
"Advertise your business locally for just £10," encourages their poster.
"Whether you’re a plumber, gardener, financial services advisor or make cakes in your spare time, we're compiling a list of businesses who wish to advertise their services locally in a full-colour A5 business and information directory."
The publication will be circulated to around 140 families of Pennard Primary School in the new year.
A full page ad is £30 and those interested should phone Ian Ambrose - 07702 832 552 by December 1.
Profits will go to PTA funds, helping to provide additional school resources.
Thursday, November 11, 2010
Video blog: Cardiff move for Nigel
Publisher Nigel Dudley says it's crucial for businesses to be featured in hyperlocal magazines as part of their PR and marketing strategies.
The man behind Swansea Bay magazines such as Eye on Gorseinon, Neath Gnolledge and Valley View, he now plans a launch in Penarth.
In this brief video, he explains his views to Effective Communication's Andy Pearson.
The man behind Swansea Bay magazines such as Eye on Gorseinon, Neath Gnolledge and Valley View, he now plans a launch in Penarth.
In this brief video, he explains his views to Effective Communication's Andy Pearson.
Wednesday, November 10, 2010
Danny's tasty PR treat
Chef Danny Illingworth starts serving food to Christmas party guests in the next week or two.
You can safely predict that he and his expert staff at Swansea's Village Hotel won't wish to see a turkey on their own plate come December 25 - they'll be working rather a lot with that particular bird in the coming weeks.
It's good news for Village manager Andrew Petherick and his team that Danny has been chosen by Swansea Sound to give Christmas dinner tips to listeners.
In the four or five weeks leading up to the holiday, Danny will appear on a weekly basis on the Leighton Jones show (Mon-Fri, 10am-2pm).
The two got together for the first time yesterday at Swansea Sound's Gowerton studios to run through a few ideas.
As the fella who brought them together on behalf of an Effective Communication PR push, I was fortunate to sit in on their meeting.
They've some goods things planned ... and the on-air relationship looks like it may even develop into the new year.
You can safely predict that he and his expert staff at Swansea's Village Hotel won't wish to see a turkey on their own plate come December 25 - they'll be working rather a lot with that particular bird in the coming weeks.
It's good news for Village manager Andrew Petherick and his team that Danny has been chosen by Swansea Sound to give Christmas dinner tips to listeners.
In the four or five weeks leading up to the holiday, Danny will appear on a weekly basis on the Leighton Jones show (Mon-Fri, 10am-2pm).
The two got together for the first time yesterday at Swansea Sound's Gowerton studios to run through a few ideas.
As the fella who brought them together on behalf of an Effective Communication PR push, I was fortunate to sit in on their meeting.
They've some goods things planned ... and the on-air relationship looks like it may even develop into the new year.
Tuesday, November 9, 2010
Welsh Uni: Social media benefits for business
A free workshop on how Welsh business can benefit from social media takes place tonight (November 9) at Swansea’s Marriott Hotel.
It is being hosted by Software Alliance Wales, a £13m all-Wales project led by Swansea University - and I urge business people to attend.
The hour-long workshop, from 6.30pm, will be delivered by Dr Max L Wilson, lecturer at the uni’s Fit Lab (Future Interaction Technologies).
The event - Social Media as a Business Tool - will offer valuable info on how enterprises can use online resources as great communication and marketing tools.
Feedback
Two weeks ago, Effective Communication hosted its own client presentation on the issue and received fabulous feedback.
Dr Wilson, who has an international research and publication record, told me: “Social media is the single most influential change to how individuals and businesses gather information and communicate messages.
"With over 90m tweets posted each day, and with many people spending more time on Facebook than Google, the power of these tools shouldn’t be ignored.
“Some businesses may have flirted with social networking and social media, but few are truly comfortable with the potential that it has.
“This workshop aims to provide businesses and individuals with the knowledge and confidence to fully utilise the opportunities available for their business via social media platforms.”
Details 01792 606663, events@softwarealliancewales.com, www.softwarealliancewales.com/events.
It is being hosted by Software Alliance Wales, a £13m all-Wales project led by Swansea University - and I urge business people to attend.
The hour-long workshop, from 6.30pm, will be delivered by Dr Max L Wilson, lecturer at the uni’s Fit Lab (Future Interaction Technologies).
The event - Social Media as a Business Tool - will offer valuable info on how enterprises can use online resources as great communication and marketing tools.
Feedback
Two weeks ago, Effective Communication hosted its own client presentation on the issue and received fabulous feedback.
Dr Wilson, who has an international research and publication record, told me: “Social media is the single most influential change to how individuals and businesses gather information and communicate messages.
"With over 90m tweets posted each day, and with many people spending more time on Facebook than Google, the power of these tools shouldn’t be ignored.
“Some businesses may have flirted with social networking and social media, but few are truly comfortable with the potential that it has.
“This workshop aims to provide businesses and individuals with the knowledge and confidence to fully utilise the opportunities available for their business via social media platforms.”
Details 01792 606663, events@softwarealliancewales.com, www.softwarealliancewales.com/events.
Monday, November 8, 2010
Video blog: Melanie's Welsh media advice
Melanie Davies is working hard on Press support as she bids to create a £10m therapy centre for disabled people.
The Treat Trust centre is planned for Swansea's Morriston Hospital - and it's a major undertaking.
Melanie already has the support of stars such as Michael Sheen and Paul Potts, and in this video made after an address to Swansea Business Club she explains why media support will be crucial ... and how she's going about getting it.
The Treat Trust centre is planned for Swansea's Morriston Hospital - and it's a major undertaking.
Melanie already has the support of stars such as Michael Sheen and Paul Potts, and in this video made after an address to Swansea Business Club she explains why media support will be crucial ... and how she's going about getting it.
Friday, November 5, 2010
Blogger's next up for Swansea Business Club
Dr Paul Thomas has some ideas that many of today's Welsh bosses may feel uncomfortable with.
His website's tagline is: "Eradicating the Mad Management Virus."
His blog includes statements such as:
His message will be broadcast loud and clear when he addresses Swansea Business Club over lunch on December 10.
Today, the club greets inspirational guest speaker Melanie Davies, of Treat Trust Wales, and she'll be a hard act to follow.
Will Paul manage it?
Well, you can decide for yourself by checking out his blog to get some idea.
Blogging's an increasingly important weapon in the armoury of a business and Paul uses it beautifully, managing to drive traffic to and from his other online platforms which include his website and his Twitter feed.
Those interested in Paul's ideas also have reason to keep going back to the blog - it's regular, opinionated and witty.
Can't wait to meet the fella! Book your December 10 place at the Towers Hotel through Lisa Williams at Effective Communication - 029 2064 6860, email lwilliams@effcom.co.uk.
His website's tagline is: "Eradicating the Mad Management Virus."
His blog includes statements such as:
- "Our government in Wales is top-heavy and costly."
- "Rules, procedures and regulations normally used by managers to control staff limit the organisation's ability to evolve."
- "Managers cause so much unhappiness in organisations through a focus on targets."
- "In most organisations there are limited options for employees to function and there are inflexible structures."
He believes we should ditch the traditional way of managing and, instead, give every member of staff a say in running the business.
His message will be broadcast loud and clear when he addresses Swansea Business Club over lunch on December 10.
Today, the club greets inspirational guest speaker Melanie Davies, of Treat Trust Wales, and she'll be a hard act to follow.
Will Paul manage it?
Well, you can decide for yourself by checking out his blog to get some idea.
Blogging's an increasingly important weapon in the armoury of a business and Paul uses it beautifully, managing to drive traffic to and from his other online platforms which include his website and his Twitter feed.
Those interested in Paul's ideas also have reason to keep going back to the blog - it's regular, opinionated and witty.
Can't wait to meet the fella! Book your December 10 place at the Towers Hotel through Lisa Williams at Effective Communication - 029 2064 6860, email lwilliams@effcom.co.uk.
Thursday, November 4, 2010
Journos make Port Talbot progress
Progress is being made by journalists behind a plan to regenerate local news provision in Port Talbot.
Around 13 months ago, the town - along with neighbouring Neath - lost its sole dedicated news platform.
The Neath and Port Talbot Guardians have not been replaced but the professionals behind Local News Port Talbot wish to change that.
They have garnered influential community support and now aim to have their embryonic website regularly refreshed with quality local content.
A board meeting this week pledged to progress plans on several fronts, including hook-ups with organisations from the arts, photographic, business and academia.
Watch this space.
Around 13 months ago, the town - along with neighbouring Neath - lost its sole dedicated news platform.
The Neath and Port Talbot Guardians have not been replaced but the professionals behind Local News Port Talbot wish to change that.
They have garnered influential community support and now aim to have their embryonic website regularly refreshed with quality local content.
A board meeting this week pledged to progress plans on several fronts, including hook-ups with organisations from the arts, photographic, business and academia.
Watch this space.
Wednesday, November 3, 2010
Twitter: 5 reasons why it's useful
For those in any doubt about the usefulness of Twitter, here's a small cross-section of South Wales tweets from yesterday afternoon.
They're from a range of organisations and they're all very worthwhile - and I'll try to explain why after each.
Crucially, they all talk directly to their audience (or 'followers') and importantly they all lead to useful info.
Ignore Twitter at your peril.
Tweeter South Wales Police
Twitter name swpolice
Tweet Officers Seize Fireworks http://fb.me/Epte419i
Useful because It links to a news item about advice on storage, underage sales and the anti-social elements of Guy Fawkes Night. Good PR, good public info.
Tweeter Cardiff Business Online
Twitter name CardiffBiz
Tweet Any FREE DESSERT when you order a starter and a main course at Mocka Lounge with the voucher here http://ow.ly/33hBa
Useful because It links to a hot eating out offer - and hopefully a few extra sales.
Tweeter Swansea University Students Union
Twitter name SwanseaUnion
Tweet Taking action for broke and broken postgraduate students! http://fb.me/tqb3MrtV
Useful because It links to a blog about the union marching on London urging the UK government to not cut higher education. Good to rally support and deliver a political message.
Tweeter Wales In Style
Twitter name WalesInStyle
Tweet Andy Fisher is the 3rd person to Pack His Bags to WIN a stylish break in Wales. Enter now - http://ow.ly/33joF
Useful because It links to a promotional competition, creating strong PR, customer interaction and a little bit of fun.
Tweeter Bishop Gore School, Swansea
Twitter name bishopgore
Tweet Boys PE Extra Curricular Oct View http://bit.ly/94PYAh
Useful because It links pupils to important information.
They're from a range of organisations and they're all very worthwhile - and I'll try to explain why after each.
Crucially, they all talk directly to their audience (or 'followers') and importantly they all lead to useful info.
Ignore Twitter at your peril.
Tweeter South Wales Police
Twitter name swpolice
Tweet Officers Seize Fireworks http://fb.me/Epte419i
Useful because It links to a news item about advice on storage, underage sales and the anti-social elements of Guy Fawkes Night. Good PR, good public info.
Tweeter Cardiff Business Online
Twitter name CardiffBiz
Tweet Any FREE DESSERT when you order a starter and a main course at Mocka Lounge with the voucher here http://ow.ly/33hBa
Useful because It links to a hot eating out offer - and hopefully a few extra sales.
Tweeter Swansea University Students Union
Twitter name SwanseaUnion
Tweet Taking action for broke and broken postgraduate students! http://fb.me/tqb3MrtV
Useful because It links to a blog about the union marching on London urging the UK government to not cut higher education. Good to rally support and deliver a political message.
Tweeter Wales In Style
Twitter name WalesInStyle
Tweet Andy Fisher is the 3rd person to Pack His Bags to WIN a stylish break in Wales. Enter now - http://ow.ly/33joF
Useful because It links to a promotional competition, creating strong PR, customer interaction and a little bit of fun.
Tweeter Bishop Gore School, Swansea
Twitter name bishopgore
Tweet Boys PE Extra Curricular Oct View http://bit.ly/94PYAh
Useful because It links pupils to important information.
Tuesday, November 2, 2010
Welsh success given PR boost
"Come to Swansea Bay - Come to Life!" is the slogan from marketing unit Swansea Bay Futures.
And their regular e-newsletter is certainly full of life.
Don't be put off by its unwieldy title - Bay of Life Watch; just try to make use of it.
The latest edition is just out and has news on everything from the city topping a business start-up league for Wales to St Clears-based Sanclêr Organic providing 2012 Olympics cheeses.
Valued
Happily, there's also mention for two key news items from Grwp Gwalia, a valued client of Effective Communication.
One outlines how affordable homes are being built by Gwalia on Llanelli's former Buckley’s Brewery site.
The other details Gwalia's delight in seeing its Llys Glas scheme shortlisted for a regeneration award. The building was formerly Swansea's former central police station and is now home to an art gallery, an advice centre and 80 student rooms.
If you're not already hooked up with Bay of Life Watch, I suggest you are.
The woman in charge of the newsletter is Ruth Dockerty, communications and marketing executive with Swansea Bay Futures.
Phone her on 01792 635852, email her at Ruth.Dockerty@swansea.gov.uk or read more at http://www.abayoflife.com/.
And their regular e-newsletter is certainly full of life.
Don't be put off by its unwieldy title - Bay of Life Watch; just try to make use of it.
The latest edition is just out and has news on everything from the city topping a business start-up league for Wales to St Clears-based Sanclêr Organic providing 2012 Olympics cheeses.
Valued
Happily, there's also mention for two key news items from Grwp Gwalia, a valued client of Effective Communication.
One outlines how affordable homes are being built by Gwalia on Llanelli's former Buckley’s Brewery site.
The other details Gwalia's delight in seeing its Llys Glas scheme shortlisted for a regeneration award. The building was formerly Swansea's former central police station and is now home to an art gallery, an advice centre and 80 student rooms.
If you're not already hooked up with Bay of Life Watch, I suggest you are.
The woman in charge of the newsletter is Ruth Dockerty, communications and marketing executive with Swansea Bay Futures.
Phone her on 01792 635852, email her at Ruth.Dockerty@swansea.gov.uk or read more at http://www.abayoflife.com/.
Monday, November 1, 2010
Mayor gets his teeth into PR
 |
| Swansea Lord Mayor Richard Lewis in today's South Wales Evening Post |
And that's good news for Swansea Council and the city in general.
It means that his 12-month stint as Lord Mayor is proving to be far from dull.
The councillor has enjoyed a colourful political career spanning several decades and has an eye for the media.
Soon after his May inauguration he was pictured with knotted hanky headgear to applaud Gower's beaches.
Today he's due to visit a conference at the Liberty Stadium, tomorrow an exhibition at the Grand Theatre.
Vampire
And this morning he makes the front of the South Wales Evening Post ... all made up and dressed as a vampire.
On page three, reporter Jason Evans tells us that the County Hall figurehead swapped the council chamber for the crypt to host a Halloween event.
The cellar of his official residence was transformed into a dungeon as around 70 guests enjoyed a fancy dress fund-raiser for charity.
Mood
A funeral home lent the Lord Mayor a coffin and Grand lighting experts helped create the mood.
Charities to benefit included the Air Training Corps and Splash, a project to build a swimming pool for children with special needs.
Happily, the Evening Post praises the effort.
In an opinion piece, they say: "In these austere times, questions are asked about the role and cost of the civic mayoralty. Councillor Lewis is providing some convincing answers."
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