Well done to Andrew Petherick for securing a tidy piece of positive media coverage for Swansea's Village Hotel.
He was phoned by South Wales Evening Post business reporter Rupert Hall late last week, the newspaper eager to record the imminent arrival of a new Premier Inn at Swansea's SA1 quarter.
Andrew's the general manager of the Village and was quick to articulate his confidence about the future. Yes, the economy's tough, he told Rupert, but the Village has much to offer.
Since it was established in SA1 more than three years ago it has built a fine reputation for its accommodation, food and drink and leisure club.
Andrew succeeded in getting Rupert to mention all these in his story which appeared as a page lead in the Business in the Bay section of yesterday's Post.
Morgans managed similar success albeit with quotes from a faceless "spokeswoman" but the Dragon missed out with a bland "refused to comment."
So good on yer, Andrew ... and thanks for coming to Effective Communication for a little advice.
Full story http://bit.ly/9UbJBr
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