Today's South Wales Evening Post highlights a fabulous example of how a new building can marry beautifully with its stunning natural environment.
Gwalia is creating new-generation care scheme Cwm Aur at Llanybydder, near Newcastle Emlyn, and they went to the trouble of taking a landscape photograph of the site under construction.
The result shows how strong imagery can help media exposure: the Post use the photo and accompanying text prominently in today's Find a Property supplement.
For more about the £6.5m development in Carmarthenshire's rolling green hills, tune in to S4C's Sioe'r Ty this Friday.
Meanwhile, Swansea Council are unlikely to be impressed with two more big pictures in the Post.
The authority plans to repair cobbles and screen a collapsed wall before TV cameras follow Tour of Britain cycle racers up historic Constitution Hill on September 13. But that's not stopped the Post flagging up the issues with big-style photos - and the concerns of one resident - on pages one and three.
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