It's good to see two Effective Communication friends benefit from exposure in one of Swansea's new breed of community magazines.
Near neighbours the Village Hotel and Peter Lynn and Partners have substantial presences in the August issue of The Bay. Both are impressed by the good-looking nature of the journal, a football programme-sized free which last clocked 88 pages.
The hotel takes a full-page ad extolling the virtues of its Christmas offerings: "Gold? Frankincense? More!"
The solicitors use a two-page advertorial penned by partner Sophie Pincott and flagging up the firm's family services.
The elegance of The Bay can be largely attributed to designer Simon Williams whose inventive way with advertisements has impressed since issue one last year.
This month's highlights include a hand-drawn illustration of hotel and restaurant Norton House by night. The image is like something from a sumptuously colourful 1930s railway poster for weekend trips by GWR to the Cornish Riviera.
Meanwhile, Angela's seaside shop - specialising in crepes and waffles for visitors to Caswell beach, offers a different style of fun factor with imagery reminiscent of Britain's traditional saucy postcards.
A cafe in Southgate continues with its eyecatching Enid Blyton style drawing of a family picnic. "Boy: Crikey! There's no food left. Mum: Never mind, we'll all go to the Three Cliffs Coffee Shop."
When seeking exposure in the print media it's worth first of all checking that the title itself takes pride in what it delivers in it money-spinning advertising space. If it features irresistibly attractive pages then it's safe to feel positive.
After all, when did you last see an ugly ad in Tatler or Vogue?
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