The long gone days of early summer saw South Wales Evening Post digital publisher Abigail Edge issue an invitation for readers to channel their blogs through the newspaper's website.
It's not a bad idea for those bloggers worried about how they'd otherwise promote their toils.
However, there seems to have been slow interest. Today's www.thisissouthwales.co.uk blogs signpost leads to just three platforms - the Post itself, the National Botanic Garden of Wales and this autumn's Neath Food Festival.
The latest garden post was penned by work placement students Sarah Trinder (University of York) and Charlie Long (Durham University). It reveals how they're getting a kick out of helping the professionals to DNA barcode more than 1,100 species of Welsh flora.
The foodie blog reveals that Neath's second annual food extravaganza already has 44 exhibitors signed up. I'm glad to see that backers include the Neath Abbey-based Bay Radio.
That's a shame because the Post, as southwest Wales's dominant print media, has great online possibilities.
To all bloggers, I say: "Give the Post a go."
To the Post, I say: "Promote your blogs in the paper - potential bloggers need encouragement."
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