Eleri Walters is a dynamic bundle of energy and ideas. She's events manager at South West Wales Media and has loved her first year in the role.
We met yesterday to discuss one of her current major projects, creating the South Wales Evening Post's second Fashion Addict extravaganza. It's due in November and follows the roaring success of March's inaugural event.
A mightily impressive aspect of Fashion Addict is how SWWM staff promote it fully across their substantial portfolio. It was, perhaps, the most expansive promotional activity ever staged by the Post, its website http://www.thisissouthwales.co.uk/ and sister titles such as Swansea Life and Swansea Bay Business Life.
The knock-on effect for commercial backers must have been very handy.
The focal point of the forthcoming Fashion Addict will be a Swansea catwalk show highlighting the fashion world's winter collections. More than 1,000 guests are expected on the night, city boutiques and big name stores are already on board and promotional coverage is well under way. You can check out the Facebook page here.
From a PR and marketing perspective the early planning means a potential three months of coverage for those who hop aboard now. March's main sponsor, the Sancta Maria Hospital, has stood aside due to business changes so that leaves a huge opportunity for a successor who'd like a greatly raised profile in the months leading up to Christmas. The core audience will be Swansea, ages 25-45.
The main sponsor's branding, ads, advertorials, photos and other messages will appear regularly on SWWM platforms across southwest Wales and into southeast England.
There are also 10 VIP tickets for the show which, in itself, should be great fun and a superb networking opportunity.
I'll be preparing a brief for Effective Communication clients today. If you'd like more info just give me a shout.
Oh, and good luck, Eleri - I applaud the energy with which you're attacking this fun and sassy project.
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