The music's starting to play as Wales gears up for its first Ryder Cup. The media's going to be full of it ... and Swansea Bay business should do all it can to pipe up for this great commercial opportunity.
The whole Welsh Establishment is behind it, huge amounts of public funds have helped bring us this far ... and now the trumpets are sounding.
At least they will be when the Millennium Stadium hosts the first Ryder Cup celebration concert on Wednesday, September 29.
With the nation on a sporting high after Saturday's remarkable RBS 6 Nations fightback, stadium bosses today announced the gig.
Artist details for the Welcome to Wales gathering are sketchy - non-existent, actually - but the fanfare goes something like this: "Live Nation, the world’s largest producer of live concerts, (is) to stage Welcome to Wales; a unique multi-artist concert, introduced by celebrities and golf stars.
"It will be the signature event that will galvanize The 2010 Ryder Cup celebrations in spectacular style.
"Set in stunning surroundings and featuring musical performances by international superstars including popular Welsh artists, along with appearances by special guests, Welcome to Wales will also incorporate the introduction of The Ryder Cup teams from across Europe and the United States."
The golf tournament itself, Wales' biggest ever sporting event ever, will enjoy a global TV audience looking in on Newport's Celtic Manor Resort from September 28-October 3.
Businesses which haven't already looked at publicising themselves on appropriate media platforms should do so now. It's gonna be some party.
For a start, how about some speculation on possible gig stars ahead of tomorrow's Western Mail. The usual suspects, of course - Stereophonics, Tom Jones, Katherine Jenkins, Manic Street Preachers. But how about a few left-field guests as well? Let me know who you think should be there.
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