Swansea Bay media duo cuddle up to the Scorpions

Two of Swansea Bay's most youthful media operations have become a key player in a new sports team.
Bay Radio and Nation Radio have linked up with Neath-based rugby league freshmen the South Wales Scorpions.

It could be a stirring combination - a new sporting spectacle for the region and two of the area's most innovative broadcasters. With God's game being a passion of mine, I wish all involved great success in this partnership.
The Scorpions' official radio stations for the 2010 season are part of the Town and Country Broadcasting Group that own six stations including Llanelli's Scarlet FM, Radio Carmarthenshire, Bridgend's Bridge FM and Radio Pembrokeshire.
Bay covers Swansea Bay, Nation a larger tranche of South Wales, including Cardiff, Newport and Swansea.
The two stations are pledging what is believed to be the largest amount of advertising ever for a rugby league club in Wales.
They plan broadcasts the week before each of the Scorpions’ 11 home fixtures, starting with a big-name friendly against Wigan Warriors at The Gnoll on Sunday (kick-off 2.30pm).
The Scorpions are the newest professional RL side in Wales. Following the game against Wigan, they will be playing 20 matches in the Co-operative Championship 1 against the likes of Oldham and Workington Town.
In addition to adverts throughout 2010, Bay and Nation will provide editorial support when needed in the form of interview opportunities plus a link to the Scorpions website on Bay and Nation home pages.
Bay and Nation logos will appear on the Scorpions’ home and away shirts and there will be advertising boards at The Gnoll. Both stations will have ads in match programme and links from the Scorpions website.
Scorpions’ owner Phil Davies told Media Master: “They’ve had us in as studio guests a few times already and Sunday’s Wigan fixture was announced first on Bay Radio. This will be the start of a long and fruitful partnership.”
Andy Griffiths, broadcast director of Town and Country, said: “I'm impressed with the club’s enthusiasm, determination to develop local talent and their already good relationship with the supporters and local community.”
For Scorpions-Wigan tickets click here.