Harry Mottram may not be a name too recognisable to many of us in this area - but such unfamiliarity shouldn't last long.
He's in charge of a magazine due to launch across Swansea, Neath Port Talbot and Carmarthenshire this year.
It's called Primary Times and is already franchised to other areas of the UK. These include three titles of which Harry is already in charge - Avon, Gloucestershire and Wiltshire.
It hits an interesting niche market - that of primary schools. Harry's team aim to ensure that it carries material of interest to pupils, parents and teachers. Its positive outlook means it'll probably be welcomed by the Swansea Bay education sector. Harry's hope is that it'll be made available in primary schools and libraries across the region.
It has a projected print run of around 70,000 and is being run by an arm of the Northcliffe media empire, known hereabouts for its helming of the South Wales Evening Post, Llanelli Star and Carmarthen Journal, Swansea Life, Swansea Bay Business Life and Swansea Herald of Wales.
Flicking through a sample Avon edition that Harry brought down, it's clearly a confident publication that sees value in itself and its readership.
Nicely designed, it's got an editorial content of around 50%, including a strong listings section. The advertisers include some very decent attractions - Bristol's Blue Reef Aquarium, St John Ambulance, Bath Council, Bristol Zoo and the city's Old Vic Theatre.
There's a lot of paid-for promotion too for schools from the public and private sectors, a soccer school and the National Museum Cardiff.
Primary Times, under different proprietorship, tried to break the Swansea Bay market several years ago but was a tad unattractive in design and content terms. This time it's different and I predict success.
Launch date? My money's on autumn.
Those interested in advertising or aiming editorial at the new magazine should give me a call on 07758 745240.
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