Trade shows, wedding fairs, business clubs, fashion spectaculars - all ways in which Swansea Bay's traditional media expands its reach.
Now you can add some hot, sweaty rock gigs to that list - and that can't be a bad thing.
Red Handed is a hot-blooded young men's mag based in Cardiff but with a decent foothold in Swansea. It's a fun read.
There's a new Red Handed Live arm to the business.
The capital's Clwb Ifor Bach will host three acts on Friday March 12 under this banner and, although most of us will be unfamiliar with the line-up, that's nothing to be concerned about.
Red Handed has been writing about Welsh music for nearly seven years so to further its commitment to the live scene they've taken a brave punt.
They plan to scour Wales' music venues to draw up shortlists to put on nights of exceptional music and fun.
The March 12 show features Strange News From Another Star and Lucky Delucci.
Strange News is a band with a new EP, Double Denim: Full Frontal.
Lucky are described as a mix between Belle & Sebastian and Gorky's Zygotic Mynci.
Sounds good.
Can we have similar media-backed events in Swansea Bay?
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