Friday, February 5, 2010

Swansea Bay media - snapshot survey coming

Business operators from across Swansea Bay will be at Neath RFC on Tuesday (http://bit.ly/9KNVtz)... and I'll be asking them to complete a local media survey.
With the increasing fragmentation of the Swansea area's print, broadcast and online scene, it'll be interesting to see how folk feel.
I suspect there'll be a lot of confusion; there's a lot of media out there now with many, many ways of advertising and lots of barriers to editorial content.
However, let's ask the people who count first - the readers and advertisers.
Here's a taster of the questions I'll be asking:
  • What's the most effective Swansea Bay publicity vehicle for your enterprise?
  • What are the biggest hurdles to getting a story about your enterprise into the local media?
  • Why don’t you pay to advertise in the local media?
  • Would you be happy to run a low-cost promotion in the local media?
Tuesday's Kick Start Your Business event begins at 11am with addresses from JCP solicitors (http://www.jcpsolicitors.co.uk/), marketing man Mike Leahy (http://www.intowntoday.co.uk/), and Flexible Support for Business (http://bit.ly/bhMmrM) duo Clare Hale and Vicky Griffiths.
Lunch at 1pm brings networking opportunities. Lots more chat after that, no doubt.
More details from Tourism Swansea Bay (http://www.tourismswanseabay.co.uk/) - 01792 403339 / 07854 464648.

1 comment:

  1. Nice one. Great idea. Keep up the sterling work on this great blog, Mediamaster

    ReplyDelete