This Wednesday brings the media launch of the 2010 RBS 6 Nations. It'll see the rugby union media of the Northern Hemisphere gather at London's impeccably presented Hurlingham Club to interview some of thew game's biggest guns.
Wales are due to be represented Thames-side by head coach Warren Gatland and skipper Ryan Jones. What they say will hold few surprises - "all opposition to be feared" ... "tough opener at Twickenham" ... "the competition gets more intense by the year" - but I predict strong coverage in Thursday's Western Mail and South Wales Evening Post.
It's rare you can predict for certain the content of newpapers but this is one of those rare instances. This launch will be fed back by the laptopful from this quintessentially English green setting in Fulham.
So, if you've got rugby-related goods or services to shift, reserve an ad slot on Thursday's Swansea Bay sports pages right now.
And, if you're in any doubt as the to lingering pull rugby has on the South Wales public, hear this: Within days of ad strips going on sale for the forthcoming Evening Post 6 Nations pull-out they were all gone. Sold. Gone.
Sometimes you must pounce like Tommy Bowe chasing a James Hook grubber into a Liberty Stadium corner. Go for it for Thursday ... or, even better, let me do your bidding for you. I'm the man to steer you through the Swansea Bay media minefield.
Analysis of the media scene in Swansea Bay, Wales, by Effective Communication's Andy Pearson. He advises on marketing through the media in Swansea, Neath, Port Talbot, Llanelli & across Wales.
Showing posts with label rugby union. Show all posts
Showing posts with label rugby union. Show all posts
Monday, January 25, 2010
Saturday, January 23, 2010
Ospreys boost Swansea rugby & business profiles
The Ospreys beat Leicester Tigers at Swansea's Liberty Stadium this afternoon to qualify for the quarter-finals of rugby union's Heineken Cup.
Well done to them ... and if you run a business and want to get noticed in the Swansea Bay area in the run-up to the early-April last eight game ... get on the ball quickly!
The simple way to do this is to link some forthcoming media activity with this big sports weekend. It's gonna be big - in the South Wales Evening Post especially. Advertising could carry a "Back the Ospreys" message, press releases could be formulated to reveal how the company further plans to support the efforts of Ryan Jones & Co.
If you need confirmation that the Post - Wales' biggest selling newspaper - is interested in rugby just check out this news I've had from Dawn Thomas, one of their most experienced and engaging ad reps.
"It’s that time of year again," she smiles ... "and we're producing a 16-page souvenir special to promote this year’s RBS Six Nations. This is very well read every year we produce it."
By way of change, this year's publication will be inserted into a midweek edition South Wales Evening Post rather than being a stand-alone.
The pull-out is due to appear on February 3, with its editorial content profiling Wales’ national game.
Advertising is already proving popular, with 4cm-deep straps inside the pull-out selling at a highly attractive price.
If anybody fancies a hook-up with the Post on this, give me a shout on 07758 745 240 - I guarantee you a great deal.
Well done to them ... and if you run a business and want to get noticed in the Swansea Bay area in the run-up to the early-April last eight game ... get on the ball quickly!
The simple way to do this is to link some forthcoming media activity with this big sports weekend. It's gonna be big - in the South Wales Evening Post especially. Advertising could carry a "Back the Ospreys" message, press releases could be formulated to reveal how the company further plans to support the efforts of Ryan Jones & Co.
If you need confirmation that the Post - Wales' biggest selling newspaper - is interested in rugby just check out this news I've had from Dawn Thomas, one of their most experienced and engaging ad reps.
"It’s that time of year again," she smiles ... "and we're producing a 16-page souvenir special to promote this year’s RBS Six Nations. This is very well read every year we produce it."
By way of change, this year's publication will be inserted into a midweek edition South Wales Evening Post rather than being a stand-alone.
The pull-out is due to appear on February 3, with its editorial content profiling Wales’ national game.
Advertising is already proving popular, with 4cm-deep straps inside the pull-out selling at a highly attractive price.
If anybody fancies a hook-up with the Post on this, give me a shout on 07758 745 240 - I guarantee you a great deal.
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