The Ospreys beat Leicester Tigers at Swansea's Liberty Stadium this afternoon to qualify for the quarter-finals of rugby union's Heineken Cup.
Well done to them ... and if you run a business and want to get noticed in the Swansea Bay area in the run-up to the early-April last eight game ... get on the ball quickly!
The simple way to do this is to link some forthcoming media activity with this big sports weekend. It's gonna be big - in the South Wales Evening Post especially. Advertising could carry a "Back the Ospreys" message, press releases could be formulated to reveal how the company further plans to support the efforts of Ryan Jones & Co.
If you need confirmation that the Post - Wales' biggest selling newspaper - is interested in rugby just check out this news I've had from Dawn Thomas, one of their most experienced and engaging ad reps.
"It’s that time of year again," she smiles ... "and we're producing a 16-page souvenir special to promote this year’s RBS Six Nations. This is very well read every year we produce it."
By way of change, this year's publication will be inserted into a midweek edition South Wales Evening Post rather than being a stand-alone.
The pull-out is due to appear on February 3, with its editorial content profiling Wales’ national game.
Advertising is already proving popular, with 4cm-deep straps inside the pull-out selling at a highly attractive price.
If anybody fancies a hook-up with the Post on this, give me a shout on 07758 745 240 - I guarantee you a great deal.
Analysis of the media scene in Swansea Bay, Wales, by Effective Communication's Andy Pearson. He advises on marketing through the media in Swansea, Neath, Port Talbot, Llanelli & across Wales.
Showing posts with label Swansea Bay Business Life. Show all posts
Showing posts with label Swansea Bay Business Life. Show all posts
Saturday, January 23, 2010
Thursday, January 21, 2010
Stock pic special from Swansea Bay Business Life
Look out for an attention-grabbing cover to the new Swansea Bay Business Life.
It may be a tad fanciful to have a road sign for Wind Street on the same pole as one for Wall Street but that's what editor Wyn Jenkins has had his graphics people knock up.
And, good on 'em, it works well with the main cover line: A Welsh Stock Exchange? It's a tidy way in which to trail a thought-provoking feature by Wyn which suggests that regional stock exchanges could bring great benefits to the local money-go-round.
Quoted in the piece are Swansea business folk Richard Croydon, of stockbrokers Brewin Dolphin, and John Evans, of Pritchard Stockbrokers.
It's certainly food for thought; could the Stock Exchange really go the way of local media and start heading back to its hyperlocal roots?
It may be a tad fanciful to have a road sign for Wind Street on the same pole as one for Wall Street but that's what editor Wyn Jenkins has had his graphics people knock up.
And, good on 'em, it works well with the main cover line: A Welsh Stock Exchange? It's a tidy way in which to trail a thought-provoking feature by Wyn which suggests that regional stock exchanges could bring great benefits to the local money-go-round.
Quoted in the piece are Swansea business folk Richard Croydon, of stockbrokers Brewin Dolphin, and John Evans, of Pritchard Stockbrokers.
It's certainly food for thought; could the Stock Exchange really go the way of local media and start heading back to its hyperlocal roots?
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