Take Neath Port Talbot's Community Spirit.
Since late last year, this Welsh county borough has had no local weekly newspaper it can call its own. The Neath and Port Talbot Guardians fell to the recession, the Swansea-based South Wales Evening Post keeps up a strong sales presence and then there's the Post's free weekly insert The Courier.
Ad-based periodicals such as the Community magazines, Neath Gnolledge and Valley View have also taken a foothold.
But there's no getting away from the fact that some people in the great, historic towns of Neath and Port Talbot are feeling a little short-changed by the media.
Spirit fills a small part of the hole.
It's published quarterly by a consortium led by the local council and also featuring the police, fire service, health trust, health board, Environment Agency, the Council for Voluntary Service and Neath Port Talbot College.
In that sense, it differs from Swansea's The Leader and Carmarthenshire's Community News, both wholly created by the areas' respective councils.
Of course, there's little in the way of "negative" news in Spirit, put together largely by the council's Emma Gray.
However, serious issues are tackled.
The current issue - datelined spring - has a four-page pullout titled Beat The Bullies. It carries advice and guidance from the Neath Port Talbot Anti-Bullying Partnership and points out that even big names such as Charlotte Church, Chris Needs, Nigel Owens, Sarra Elgan and Colin Jackson have suffered bullying in the past.
This is a fine use of any newspaper and Community Spirit deserves praise for using its resources in this way.
Media Master hopes that this anti-bullying initiative bears fruit.
