Our Cardiff gathering, Writing for the Web, explored the wide issue of driving traffic to web-based shop windows and keeping it there.
Delegates included Wales-based PR and marketing folk, journalists and lecturers from locations between Carmarthen and Usk.
Organisations represented ranged from union giant Unison to sole trader Grey Pebble Productions and from the National Union of Journalists to cycle business Wheelies and the University of Glamorgan.
Passionate exponent
Our guide was Simon Williams, a passionate exponent of good web practice.
We all took much from his guidance. My own focus was on developing skills to help push client websites ever higher in Google searches.
Action points being passed on to Effective Communication clients include:
- get busy on the web in a way that directly relates to customers - blog, contribute to forums and use social media, in all cases using links and key words widely and wisely;
- take a fresh look at your website - ensure it appeals to punters, guides them smoothly and enables them to find what they want;
- ensure that your online content is good quality - don't compromise.
A strong, well considered online strategy can enhance the profile - and profits - of every business. Hands up who's got one!
