Research has been carried out into how readers of papers such as the Western Mail and South Wales Evening Post consume news from their local councils.
The study was commissioned by local newspaper lobbying group The Newspaper Society which is now analysing the results.
It comes against a backdrop of local press animosity towards council newspapers such as The Leader and with diminished newsroom resources meaning fewer reporters in council chambers.
Findings, so Media Master has been told, show that local newspapers (60%) are the most popular media source for those who want to voice opinions on important issues. Council publications weigh in at 15% and local radio 11%.
Expect some Swansea Bay media coverage in mid-May when the results embargo is lifted.
The findings of a separate NS survey - which asked local media editors about their reporting of public bodies - will also be revealed in a couple of weeks' time.
Full story here.
Showing posts with label Newspaper Society. Show all posts
Showing posts with label Newspaper Society. Show all posts
Thursday, April 29, 2010
Thursday, April 22, 2010
Swansea Bay media big guns' new jobs offensive
The local newspaper industry is campaigning to cling on to its valuable but diminished employment advertising.
Situations vacant columns, including those in the Swansea Bay media, have been hit hard by the internet, the recession and competition from increasingly sophisticated employment agencies.
But titles such as the South Wales Evening Post and the Western Mail are fighting back. And that's a good thing for staff hunters, not least because most newspapers now offer a decent editorial vehicle with jobs pages. Wales on Sunday offers a good example of this.
Trade body The Newspaper Society is currently on a nationwide tour flagging up the results of a study which showed that nearly twice as many jobseekers turn first to local media when looking for a job than second choice source Jobcentre Plus.
Society sages are delivering that message to media agencies and advertisers across the UK, with at least one session being hosted in Cardiff by Western Mail parent group Media Wales.
It'd be wise of the local media to flag up the results of this study in their own news columns.
More info - http://bit.ly/ar5MDp
Situations vacant columns, including those in the Swansea Bay media, have been hit hard by the internet, the recession and competition from increasingly sophisticated employment agencies.
But titles such as the South Wales Evening Post and the Western Mail are fighting back. And that's a good thing for staff hunters, not least because most newspapers now offer a decent editorial vehicle with jobs pages. Wales on Sunday offers a good example of this.
Trade body The Newspaper Society is currently on a nationwide tour flagging up the results of a study which showed that nearly twice as many jobseekers turn first to local media when looking for a job than second choice source Jobcentre Plus.
Society sages are delivering that message to media agencies and advertisers across the UK, with at least one session being hosted in Cardiff by Western Mail parent group Media Wales.
It'd be wise of the local media to flag up the results of this study in their own news columns.
More info - http://bit.ly/ar5MDp
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