David’s PR prowess pips Henson

The Welsh rugby PR machine that made such a success of promoting the national side's new shirt is nowhere to be seen on page two of the Llanelli Star's current edition.


As a refreshing change from Henson-mania, the Star offers up a public relations nugget concerning a Welsh sportsman who's got something Gavin hasn't, a European championship win.

To highlight the National Lottery's fulsome backing of London 2012, 400m hurdler David Greene was happy to prepare for some Cardiff publicity.

Olympic

And the Star was good enough to mark the fact with its September 15 story Hurdler's Olympic Chat.

Only a few weeks ago Effective Communication was involved in another media task which saw Paralympian swimming champion David Roberts promote some South Wales National Lottery activity.

Publications such as the South Wales Echo and the South Wales Argus were more than happy to help spread the word.

It shows that there's more to PR life than a man who's not played his chosen sport for 18 months. And you ain't gonna see David Greene in dancefloor sequins any time soon.

June 10's Swansea Bay Media Master

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Words - The long-awaited launch of a fast ferry service between Swansea and Ilfracombe has been put off until 2011.
Photo – Great shot of Amman Valley mine workers - in front of their quarry-style mega-trucks - celebrating a National Lottery syndicate win. The story's based on a Camelot press release and photocall organised by Effective Communication. More photo coverage in today's South Wales Evening Post and online at the BBC - http://bit.ly/cYp07g
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Broadcast The Wave Click
News - Gowerton schoolboy Rhys Hughes has been selected to be a climate change ambassador for Al Gore, former US Vice-President.
Ad break - Seat Leon, Days Motor Group, webuyanycar.com, Asda.
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Online Llanelli Town Click
Editorial - Burry Port Male Choir's annual concert takes place on 26 June in the town's Memorial Hall. Guests include South Korean tenor Jung Soo Yun and Anglesey soprano Llio Evans. Click
Media folk – Meet the people behind Llanelli Town: MD Eunydd Thomas, techncial director Jason Lovell, services director Jonathan Williams, PR officer Christopher Roberts, photographer Paul Gullick. Click
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