May 18's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Editorial – Sir Anthony Hopkins' latest big screen role has been under the critical gaze of the movie world at Cannes. He plays a wealthy 60-something in Woody Allen comedy You Will Meet a Tall Dark Stranger.
Commercial – Even in tough times it's worth advertising, as Abta illustrate today. Against the latest ash cloud backdrop, the travel association urges holidaymakers to book with confidence through a member.
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Broadcast Bay Radio Click
Editorial – South Wales Police are urging pubs and clubs to be on their guard against raiders who've been targeting gaming machines.
Commercial – Typical ad break: Ace Window Systems, Baglan; Neath Port Talbot Fostering; Sinclair VW, Swansea.
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Online South Wales Evening Post Click
Editorial – A man who cooked up a story about being robbed in Neath town centre just so he could get a free lift home has been fined for wasting police time. Click
Commercial – Key home page ads include: HSBC, Welsh Assembly Government's Flexible Support for Business (FS4B), Capital One credit cards.
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Links Twitter | Website
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Swansea Bay media - snapshot survey coming

Business operators from across Swansea Bay will be at Neath RFC on Tuesday (http://bit.ly/9KNVtz)... and I'll be asking them to complete a local media survey.
With the increasing fragmentation of the Swansea area's print, broadcast and online scene, it'll be interesting to see how folk feel.
I suspect there'll be a lot of confusion; there's a lot of media out there now with many, many ways of advertising and lots of barriers to editorial content.
However, let's ask the people who count first - the readers and advertisers.
Here's a taster of the questions I'll be asking:

• What's the most effective Swansea Bay publicity vehicle for your enterprise?
• What are the biggest hurdles to getting a story about your enterprise into the local media?
• Why don’t you pay to advertise in the local media?
• Would you be happy to run a low-cost promotion in the local media?

Tuesday's Kick Start Your Business event begins at 11am with addresses from JCP solicitors (http://www.jcpsolicitors.co.uk/), marketing man Mike Leahy (http://www.intowntoday.co.uk/), and Flexible Support for Business (http://bit.ly/bhMmrM) duo Clare Hale and Vicky Griffiths.
Lunch at 1pm brings networking opportunities. Lots more chat after that, no doubt.
More details from Tourism Swansea Bay (http://www.tourismswanseabay.co.uk/) - 01792 403339 / 07854 464648.