Going green – the Swansea media can help

Any Swansea Bay business planning to tap into the ethical or environmentally-friendly markets should have a peep at Green Light.
This homespun A4 journal – only a few editions away from its glorious 150th – is the newsletter of Swansea Environment Centre.
It’s produced with great diligence, it’s tremendously chatty and it’s well-read.
One of its regular treasures is the back-page Diary, a tremendous list of events with a green lean – everything from local produce markets to taster sessions in crystal healing.
Lead story in the latest (February/March) edition is on the current Fairtrade Fortnight. There are plugs for an Oxfam coffee morning, an event at Mumbles’ Red Cafe, a lunch at Jersey Marine’s Towers Hotel and a show at the National Waterfront Museum.
Elsewhere, there’s a splendid little list of eco-links. They include Eco-star, Miksani, Traidcraft, Bishopston Trading and Bibico.
Other enterprises with a positive mention include Coastal Housing Group, looking to build in Swansea’s Prince of Wales Dock.
Those interested in being featured in Green Light should give me a call on 07758 745 240. I’ll tell you how.

Former Swansea Bay editor makes his garden grow

David Hardy left his post as Carmarthen Journal editor around four years ago. But his influence on the Swansea Bay media scene lives on.

Today he’s the avuncular head of marketing and communications at Llanarthne’s National Botanic Garden of Wales.
One duty is to oversee production of the Garden’s regular magazine Yr Ardd. And very colourful it is too.
The spring issue’s just out (pictured) and features the usual mix of news, background features and publicity for forthcoming events.
Two elements in particular display how the Garden genuinely wishes to embrace the Swansea Bay community – and suggest that there’s plenty of room for other commercial partners and associates.
The first is a full-page ad for the Severn Link, the “flying cat” service due to plough a Swansea-Ilfracombe furrow from this spring. It reveals a marketing tie-up between the two enterprises. I hope it works well for both – and I urge other tourism-related organisations to hop aboard both the ferry and the garden.
The second is a glossy A4 flier insert from the Scarlets. It advertises four imminent home games which have publicity tie-ins with the likes of Princes Gate water, Pembrokeshire’s Bluestone Resort and Llanelli’s Stradey Park Hotel. The flier offers 10% off matchday ticket prices to Garden visitors. In these days of cluttered promotional markets, this is a fine effort by the Garden and the rugby region.
To discuss other creative routes to publicity, give me a call on 07758 745 240.

Swansea Bay leisure market gets media savvy

Free glossy What’s On In Swansea is a colourful fixture in the area’s media scene these days.
With the sales line of “Your essential leisure guide”, it features advertising from tourism, theatre, music, culture, events, dining and sport.
Its impressive 20,000 print-run means good visibility in places such as tourist information centres, libraries, council buildings, theatres, museums and galleries.
The March/April edition is just out and includes a number of good examples of publicising an enterprise through this journal which is helmed by Sketty’s John Hughes.
Immediately noticeable is a vibrant front cover treatment for a four-night show at the Taliesin. The marketing team there have got in with plenty of time to spare – the production’s not until the end of May – so have done well to trigger early excitement.
On the inside cover is an exemplary ad for the LC. It’s good for a number of reasons: bright images of people having fun, a slogan targeted straight at the What’s On market - “Spend some quality time with the family!” - and a confidence to keep the whole page utterly uncluttered. Da iawn, LC.
The Swansea Philharmonic Choir remain one of the city’s understated gems so it’s good to see them getting some publicity in well ahead of schedule. They host a Brahms Requiem concert with Pontrhydyfen soprano Rebecca Evans on March 27 so it’s good to see them making the most of an outside right-hand half-page.
A number of advertisers have secured a second bite of this issue’s cherry by offering prizes in the magazine’s wordsearch competition. They include Fairyhill, SoCocoa, the Gower Wildflower and Local Produce Centre and Castellamare. Well done, all.
John Hughes is an open-minded individual who’s always willing to listen to good ideas on how to make the most of advertising. Don’t be slow in going to him with ideas.

Swansea media tracks publisher's Plaid push

Back to the subject of all-things-Welsh glossy Cambria ... its publisher Henry Jones-Davies is to stand in the General Election.
He'll be a Plaid Cymru candidate for Preseli, Pembrokeshire.
Henry claims to be one of a "new breed of people’s representative (not politician) that can lead to real change in Wales."
He says: "The London parties have always let Wales down. Their politicians have their own agendas - they are concerned with the advancement of their own careers and their own interests, and with lining their own pockets."
I'm sure that contemporaries throughout the southwest Wales media will follow his campaign with interest.
Catch up with him at his website and on Facebook.

Swansea Bay media chiefs mull over figures

The shifting sand that is the local news business, including that of the Swansea area, was illustrated dramatically this week.
Six-monthly circulation figures saw online readership rocket but print readership continue to decline significantly.
For instance, although the website of the South Wales Evening Post, Llanelli Star and Carmarthen Journal was more than 25% up, the print titles fell 8.8%, 4.3% and 5.3% respectively.
The picture from the industry standard ABC was similar for those media folk over in Cardiff, with Swansea-interest titles The Western Mail and Wales on Sunday rising in e-form but sliding in print.
The situation has already seen Establishment-baiting blog Inside Out inquire as to whether it’s time to consider a print equivalent of the BBC in Wales - a nationalised Welsh press power.
Unlikely, I would say – but there’s certainly a case for new, independent operators to start looking at business models which don’t demand large profit margins for people in Lond.
Incidentally, the web and print audience trends of South Wales newspaper publishers are reflected across the UK. Challenging times all around. Who’ll hire – or nurture - the visionary who can convert web traffic into riches?

Audience figures (Jun-Dec 09)

Online (average daily unique users, average monthly unique users, change year on year)
www.walesonline.co.uk (35,570, 758,276, 3.3%)
thisissouthwales (11,524, 196,703, 25.5%)

Print (sales, change year on year)
Dailies
South Wales Evening Post (43,644, -8.8%)
Western Mail (30,133, -10.6%)
Weeklies
Carmarthen Journal (18,576, -5.3%)
Llanelli Star (13,880, -4.3%)
South Wales Guardian (7,028, -12.4%)
Sunday
Wales on Sunday (32,268, -10.3%)

Hywel Teifi saluted by Cambria editor

Cambria magazine is one which wears its heart on its sleeve and, with St David's Day on the horizon, it turns its attention to Welsh "flamethrower" Hywel Teifi Edwards.
"We've lost a dear friend and Wales has lost a peerless patriot and doughty champion," writes editor Frances Jones-Davies.
"His absolute belief in Wales, his passion for Welsh history and for the nation’s right - destiny - of self-determination are a lesson and an inspiration to all."
Cambria's spring edition is out now and has plenty to tickle the tastebuds of anyone wearing a leek or daff on Monday.
Other contents include the story of a shrine to St David, a visit to the Cambrian Mountains, a feature on rugby ref Nigel Owens and a look at Cappuccino Girls, the latest musical by Swansea's Mal Pope.

February 26's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Online BBC Cymru Wales Click
Key local story - A coroner has urged parents to supervise children using air guns after Llansamlet 10-year-old Rhys Johnson died after being shot at close range in the heart. Click
Council finance - Six council chief executives earn more than the first minister, BBC Wales' Dragon's Eye programme has discovered. Click
Don’t miss – A brilliant 1975 rugby video clip in which Mervyn Davies and Ray Gravell can be seen warming up in the tunnel before a France-Wales game. Click
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Broadcast Real Radio Click
Key South Wales story – There are warnings that more needs to be done to keep the Severn Bridges open during extreme weather due to the economic impact of their closure.
Promo power – Llantrisant shopping centre Talbot Green is running a funky Faces Of modelling competition – with great publicity on Real Radio. Click
You heard it here – Cardiff Airport has put on 21 extra flights to cater for the French rugby fans heading for the Welsh capital today for tonight’s RBS 6 Nations match.
...

Print Llanelli Star Click
Lead – Llanelli’s new top cop is about to get tough with drug addicts. He’s looking for Home Office clearance to be able to test arrested individuals for drug use.
Footfall generator – The wise folk at Greggs bakery have arranged for a pasty/bake 2-for-1 offer in the Star’s March 3 edition. Others with fast-moving consumer goods are urged to try similar promotions.
Hotel challenge – Machynys golf course boss Jim Anderson says his £15m plan to bring a Hilton hotel to the site is back on track. It’s time for other hotels to start building strong relationships with the local media well in advance of the new arrival.
Display advertiser list: Entertainment pages – Baltic Inn, Calsonic Kansei Social Club, Carmarthenshire Theatres, Gate Inn Llanelli, Carmarthen Showground Car Boot, Carmarthen Antiques & Collectors Fair, Belgrave Hotel Tenby.
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Community Radio Tircoed Click
South Wales news - A cabbie has persuaded a city council to depart from its usual taxi licensing rules so he can run smaller cars which are more fuel efficient.
Climate - An iceberg the size of Luxembourg has broken off from a glacier in Antarctica. Scientists say it was rammed by another giant iceberg earlier this month and fear it could have a significant impact on the environment.
Programming - Paul Kerr was taking over the morning show today for the final two hours - Phil England was full of cold.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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February 25's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Online South Wales Evening Post Click
Key local story - A Swansea supermarket worker has blasted opportunist thieves who stole three handbags from a pub while a wake was taking place. Click
Publicity power – One online advertiser today is Alliance & Leicester, offering two years free business banking. Click
Sport special – Swansea City chairman Huw Jenkins insists the club will be strong enough to compete in the Premier League if they win promotion this season. Click
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Broadcast BBC Radio Wales Click
Lead story - The taxpayer-owned RBS bank is about to announce it is still going to pay bonuses despite billions more in losses.
Health – Figures obtained by BBC Wales show that most of the new health boards are in the red.
Rugby - RBS 6 Nations: Wales centre Jamie Roberts warns that the team must be aware of French phenomenon Mathieu Bastareaud in Cardiff tomorrow night.
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Print South Wales Guardian Click
Big celeb story – The Llandeilo family of actress Carey Mulligan are celebrating after her Bafta win for An Education.
Promo power – Ammanford is gearing up for the opening of a new Iceland store, with 27 jobs. If your business is creating jobs it’s news! Let me tell you how to publicise the fact in the media.
Recommended – A little something in the Reader Travel offers: £115 for a 2-day stay in Daventry ... for a Fawlty Towers tribute break. Click
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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The Links Twitter | Website  
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...

February 24's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Online South Wales Evening Post Click
Lead story - A Swansea man who drove away from the scene of a fatal collision blamed his decision on panic — but denied this was because he caused the crash. Click
Big issue – The Evening Post is going large on local council budget issues. Click
Hidden gem – A money-saver on the Evening Post website: Local petrol price checker. Click
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Broadcast Swansea Sound Click
6am lead story - Chancellor Alistair Darling admits having difference of opinion with Gordon Brown ... but denies being bullied.
More online news – Swansea Sound’s improved web news service includes top tale: Money to help Wales' poorest areas is not being delivered effectivelyto those people who need it most, according to a damning report. Click
Remembering Ryan – Swansea Sound are hosting an event to remember Welsh entertainer Ryan Davies at Oceana this Sunday, Feb 28. Good show, radio folks! Click
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Online Western Mail Click
Typical ads – Diamond Holidays, Lloyds TSB, Flybe, Jet2, Tamarind Indian Restaurant, Mountain Ash.
Today’s “most commented” (and there’s a theme here ...) - 1 Rugby: Christian group brands Alfie’s gay ambassador role wicked, 2 Rugby: Recalled Phillips can be my Welsh super-sub – Gatland; 3 Rugby: Phillips is back but Rees wins No9 shirt for France.
Recommended – Today the Western Mail print edition carries a new 52-page Business in Wales magazine. It’s an important brick in their wall so it’s worth getting to know it well. Click
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
The Links
Twitter Click
Website Click
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 ...

Farewell, Emma - and good luck from Swansea

The Swansea Bay media  is about to lose one of its most engaging reporters.
Emma Judd (right) has been a real character in the South Wales Evening Post newsroom.
Her humour and strong personality have seen her become popular with workmates and contacts.

With a couple of weeks left before she joins well-regarded Porstmouth paper The News, she's been reflecting on her time in Swansea.
She told Media Master: "The people of Swansea have given me so much diverse news to write about - from church fairs to murders!
"A highlight was helping Topic House, the older people's info centre in Mayhill, get names for their war memorial. One lady read my story and, as a result, ensured her father's name was on the memorial. Without the story, he wouldn't have been given the public acknowledgement he deserved.
"That was one of my best days ... and I thank all those who've made me so welcome."
Emma should enjoy England's south coast - she's been there before and even has the accent.
Good luck, Emma - and enjoy your forthcoming birthday.
She'll be 30, don't you know?

Swansea Bay memories of the 1984-85 miners' strike

The 1984-85 miners' strike seems an awfully long way off. Those Swansea Bay media folk who covered the story, however, are certain to retain vivid memories.
My own professional experience of the picket lines came as a newspaper reporter in Yorkshire in pits at Emley and Clayton West and at NUM rallies in communities such as coal-dusted Skelmanthorpe.
Such experiences can now be refreshed thanks to Ian Isaac, one of the NUM South Wales officials of the time.
He's written a book and has some launch events planned. Ian's got a wealth of fabulous recollections and is well worth engaging with.
When We Were Miners is due to be published on March 5 to coincide with the 25th anniversary of the ending of the strike.
There's a launch event on Tuesday, March 2, from 7pm at the Railwaymens’ Club, Wind Street, Swansea. Another follows the next day from 7pm at Chapter, Market Road, Cardiff CF5 1QE.
On Thursday, March 4, from 7pm, there's a third event at Maesteg WMC, Temple Street, Maesteg CF34 9YY. On Saturday, March 6, from 11.30am, you can catch Ian at the Afan Forest Park Visitors’ Centre, next to the South Wales Miners’ Museum, Cynonville, SA13 3HG.
The strike was a pivotal moment in Welsh history that changed the character and outlook of valley communities. Ian was in the frontline of the struggle to retain the mining industry and to save valley communities from destruction.
His book recalls what it was like to be an area leader of the South Wales Miners before, during and after the strike.
He discusses the battles during that period from his position as a member of the South Wales NUM executive from 1983 to 1988, and as lodge secretary of St John’s Lodge NUM in Maesteg from 1978 to 1986.
It's fascinating - and important - stuff. It deserves a wide audience.
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When we were Miners Website | Blog | Flickr | Twitter
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February 23's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Lead story – The charity at the heart of the Downing Street bullying row was criticised over the way it operated as long ago as 2007.
Key opinion – Wales’ Communities First project isn’t a bad idea – but it needs better management structures if it is to achieve its noble aims.
Promo power – If you run any business that cuts the cost of family life, organise some publicity to capitalise on this headline: Cost of a child is up 40% in 7 years to £195k. Andy Pearson Publicity can help.
Don’t miss – An Eden Park competition to win a pair of tickets for this weekend’s Wales v France RBS 6 Nations game.
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Broadcast Scarlet FM Click
Key local story – Town councillors are concerned over plans to hold a party event for up to 25,000 young people in Pembrey Country Park this summer.
Typical ad break – Sunnyhaven and Blazers Caravans, Consumer Direct, Learn Direct, Sinclair VW Swansea.
You heard it here – Ammanford hosts a special Coleg Sir Gar event today to give up-to-date advice to counsellors.
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Online Swansea Council Click
Top story - A newly-built Welsh medium primary school in Swansea has picked up top honours in an awards ceremony that recognises building excellence. Click
Publicity power - Getting creative in the kitchen could help one lucky person win a luxury prize. People are being asked to invent a Welsh cake for the opportunity to scoop a luxury free break at the Dragon Hotel. Good promo for the hotel. Give me a shout if you’d like to learn how to publicise your business. Click
Congratulations! – Plantasia marked its 20th anniversary last weekend with a mix of fun activities and special discounts. The Parc Tawe attraction was opened in February 1990 and has welcomed over 1.5m visitors. Click
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Community Radio Tircoed Click
News - Families of two Swansea girls seriously injured in a car crash are maintaining hospital vigils at their bedsides.
New music - ... from the rather stylish Esteban
Website - Activities from around the area on the events page. Click here then click on Events.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
The Links
Twitter Click
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...

Swansea Bay commentator's Derby drama

If you listen to one piece of football commentary this year, listen to this - click.

It's the fabulous audio of Swansea Sound's Swansea City reporter Anthony O'Connell (right) putting a Derby County fan in his place during a few stormy moments at Pride Park.
Being harangued by the boisterous Ram, O'Connell advises him live on air: "You just watch your language, mate, I'm trying to do a radio commentary here.
"Hey, there's no need ... you're a grown man, watch your language. Watch your language or I'll call the police on you, right? Thank you very much."
Our man at the mic is then back addressing his listeners: "Just a few problems with the people in front. They need to learn to behave - that's the problem."
And, at last, back on to the football: "Clearly a red card - no arguing with that."
... but then our Ant's nemesis returns so the reporter retorts: "I'm trying to do a radio commentary here, mate, so if you don't watch it I'll call the police, right?
"Sorry about that, listeners - but we do seem to have an idiot in front of us."
Broadcasting gold, Anthony!
Here's to a more even-keeled experience for you this Saturday when Peterborough United are the visitors to Swansea's Liberty Stadium.

February 22's Swansea Bay Media Highlights

... For all those interested in & working in the Swansea Bay media
...
Print South Wales Evening Post Click

Lead story – The families of two 16-year-old Swansea girls injured in a car crash have talked about their harrowing ordeal.
Key opinion – Perhaps property sharing between police and local councils in these tough economic times could see the taxpayer’s precious pound go as far as possible.
Publicity power – Good to see the Welsh Books Council putting their money where their mouth is by promoting titles such as Team Calzaghe and rugby ref Nigel Owens’ Hiwmor Nigel.
Don’t miss – The Evening Post’s platform for audio uploads with Derek Davies’s acoustic ditty to his favourite soccer team, Oh Swansea City. Click
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Broadcast The Wave Click
World view - More than 40 people have died in floods and mud slides on Madeira.
You heard it here – Iraq War drama The Hurt Locker scooped six awards at last night’s Bafta’s.
Promo power – A good number of Swansea Bay organisations are boosting their profile by supporting The Wave’s excellent Local Hero Awards 2010. They include the St Elli shopping centre, McDonald's, LTC Mobility, Inspirational Living, TCW, Sunnyhaven & Blazers, Alberto Culver, Norton House Hotel  and Safer Swansea. Click
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Online Andy Pearson Publicity Click
Key local story – A Swansea meeting today aims to progress the work of a new organisation which hopes to stimulate fresh ways of developing local news networks. Click
The ex-files - The recently departed station director of The Wave and Swansea Sound, Carrie Mosley, has surfaced in southeast Ireland. Click
Publicity power – Former Llanelli Star freelance photographer Terry Morris is to host an exhibition of his celebrity work at the town’s central library. That’s a great way of publicising his services – all businesses should consider whether they could do something similar. Click
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
The Links
Twitter Click
Website Coming soon
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...

The Swansea Bay media: a new wave

Those with a genuine interest in the future of the local media in and around Swansea Bay are urged to attend a friendly little gathering on Monday February 22.
The meeting aims to progress the work of a new organisation which hopes to stimulate fresh ways of developing local news networks.
It also wishes to create work for journalists who have found the workscape tough through the recession.
Members of Local News South Wales (LNSW) say: "The media world is changing rapidly – bringing new opportunities.
"Journalists, photographers and other media workers are finding new ways to make their skills pay.
"LNSW is an exciting new local news vehicle - a not-for-profit workers' co-operative for journalists, photographers and other media operatives.
"Based in Port Talbot, it in no way intends to compete for business with existing news providers or for the work of existing freelancers.
"The intention is to focus on quality journalism. LNSW will have a strong social enterprise and training ethos."
The co-op is up and running under a board of experienced journalists, with premises secured and a website planned. Market research is about to be carried out.
Interested?
Well, a few pounds will make you a member of the co-op - and, as a member, you’ll have a big say in the direction LNSW takes, as well as a chance to work for the organisation.
All pledges of support - no matter how large or small - are being warmly welcomed. The co-op would also benefit from any voluntary help on offer.
LNSW meeting Mon Feb 22, 6.30pm, Swansea Yacht and Sub Aqua Club, East Burrows Road, Swansea

What will Swansea media learn from Westminster event?

Researchers at Goldsmiths, University of London, are among the organisers of an event which will interest many of those in the Swansea Bay media.
Their Westminster meeting is titled Democracy Without Journalists: The Crisis in Local News. It will reflect the fact that, as around Swansea, the local media is changing more quickly than ever.
The event will be hosted by the uni's Centre for the Study of Global Media and Democracy on March 17.

The gathering features some speakers with much to say on the issue of the UK's evolving local media.
Speakers include broadcaster Steve Hewlett, Goldsmiths Leverhulme Media Research Centre director Prof James Curran and Leeds University Professor of political communication and director of research Stephen Coleman, right.
Also on the top table will be National Union of Journalists (NUJ) general secretary Jeremy Dear, Natalie Fenton, editor of journalism and democracy study New Media, Old News and Angela Phillips, founder of local news-and-info web platform East London Lines.
The event's blurb states: "Industry body The Newspaper Society notes that 101 local newspapers closed down between January and August last year while ITV has said it can no longer afford to provide a regional news service.
"Buffeted by the recession and the impact of the internet, the current business model for local news is facing collapse and, perhaps with it, the pursuit of local news that is in the public interest. The government has responded by setting up pilot Independently Funded News Consortia (IFNC) while the Conservatives have promised to scrap the pilots and to relax local cross-media ownership rules to safeguard the provision of local journalism."
This event could make the future of local news an election headline.
Organised by Goldsmiths researchers and the NUJ), it will highlight the importance of robust news coverage for local democracy.
Speakers will address:
• why politicians and the public should care about local news;
• the significance of local news for meaningful local democracy;
• the viability of the IFNC scheme;
• the need for public policy action to ensure a future for local news;
• possibilities for new initiatives in the provision of local news.
For more details, click here.

How the likes of Lucky can help Swansea's media

Trade shows, wedding fairs, business clubs, fashion spectaculars - all ways in which Swansea Bay's traditional media expands its reach.
Now you can add some hot, sweaty rock gigs to that list - and that can't be a bad thing.
Red Handed is a hot-blooded young men's mag based in Cardiff but with a decent foothold in Swansea. It's a fun read.
There's a new Red Handed Live arm to the business.
The capital's Clwb Ifor Bach will host three acts on Friday March 12 under this banner and, although most of us will be unfamiliar with the line-up, that's nothing to be concerned about.
Red Handed has been writing about Welsh music for nearly seven years so to further its commitment to the live scene they've taken a brave punt.
They plan to scour Wales' music venues to draw up shortlists to put on nights of exceptional music and fun.
The March 12 show features Strange News From Another Star and Lucky Delucci.
Strange News is a band with a new EP, Double Denim: Full Frontal.
Lucky are described as a mix between Belle & Sebastian and Gorky's Zygotic Mynci.
Sounds good.
Can we have similar media-backed events in Swansea Bay?

Swansea Bay photo man flies flag for media

Terry Morris made his earliest strides in professional photography as a freelance with the Llanelli Star.
That was in the early years of the new century.
In 2006 he broke into a new sphere with the publication of his book Cool Cymru Collection.
It had portraits of Welsh icons such as Dame Shirley Bassey, Ryan Giggs and Kelly Jones. His Cool Cymru shot of Katherine Jenkins is on the right.

An exhibition ran at Cardiff's Wales Millennium Centre. ITV Wales ran a documentary series produced by Llanelli media big guns Tinopolis.
Now Morris has opened a studio in Dafen and is set to celebrate St David's Day with a show of his most celebrated celebrity images.
They will be on display at Llanelli Library where another Morris book - Faces of Stradey Park - is a popular item.
Mark Jewell, regional library manager, told Media Master: “Cool Cymru Collection and Faces of Stradey Park are amongst the most requested books in Llanelli Library, so it's fitting that Terry will exhibit here soon.”
The development of a Swansea bay media talent is always to be celebrated - get along to chat with Terry on his big day amongst the bookshelves.

Swansea media boss goes green

The recently departed station director of The Wave and Swansea Sound has surfaced in southeast Ireland.
Carrie Mosley has become sales and marketing director of KCLR, the self-proclaimed umber one radio station for the counties of Carlow and Kilkenny.
The station has around 68,000 unique listeners each week.
Its promo blurb says it's "a great listen and fondly known as the heart of Carlow Kilkenny."
KCLR96FM has been on air since May 2004, operating from studios and offices in both counties with a team of full and part-time personnel.
Good luck from all in the Swansea media community, Carrie.

February 19's Swansea Bay Media Highlights

... For all those interested in & working in the Swansea Bay media
...
Online BBC Cymru Wales Click

Don’t miss – Fabulous images from a new exhibition tracing the lives of Italians in Wales – it features evocative black and white shots of folk across Swansea Bay. Detail right. Click
Key local story - A commemorative sculpture of Ray Gravell has been commissioned by BBC Cymru Wales. Click
Publicity power – A horticulturist is pictured with bananas grown at Carmarthenshire’s National Botanic Garden; a nice plug for this day-out treasure. Other tour attractions should try similar publicity tricks – but don’t try growing subtropical herbaceous edibles. Click
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Broadcast Bay Radio Click
Key local story – Swansea and Neath Port Talbot could each be £4m better off every year if Assembly funding was fairer, according to Plaid Cymru’s Dr Dai Lloyd.
Typical ad break – Tact Cymru fostering services, Day’s vehicle rentals, South Wales Scorpions rugby league.
Get involved – Bay’s online hot question for listeners today is: Should we all work just 21 hours a week? Click here and hit Burning Question
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Print South Wales Guardian Click
Lead story – A young Ammanford motorist seriously injured in a road smash is trying to find the Good Samaritan who comforted her as she lay in her VW’s wreckage.
Key opinion – A public meeting might be considered to save Hendy Library should Carmarthenshire Council vote to close it soon.
Promo power – WordPress seems to be the web’s content management site of choice for many these days – and very fine it is too. So it’s good to see Ammanford’s My Custom Wordpress trying to capitalise with an ad flogging websites for £100.
Don’t miss – The return of Shane Williams fever. Post-Scotland, the Amman Valley flier is touted for a knighthood on page one ... and the Papacy on page three!
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Community Radio Tircoed Click
News - Swansea Council has been criticised for chopping down a protected tree.
Show info - Stuart Loosemore has local singer/song writter Aislinn Peters in on The Acousstic Show today from 8pm.
Business - Petrol price cuts not passed on, claim.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
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February 18's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Online South Wales Evening Post Click
Key local story - Swansea is being urged to call time on irresponsible booze promotions in its pubs and clubs - or face the ticking time bomb of excessive drinking. Click
Publicity power - Fantastic continuing publicity for Swansea’s National Waterfront Museum thanks to it hosting the Evening Post’s forthcoming Fashion Addict show. Click here and play the video on the right of the home page.
Don’t miss – The excellent Evening Post gig guide appears every Thursday in print ... but you can also catch up with it online. Click
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Print Llanelli Star Click

Lead story - Millions of pounds worth of development, creating hundreds of Llanelli jobs, should be able to go ahead, according to Carmarthenshire Council.
Key opinion – Not all young people are Asbo-collecting yobs. The vast majority are a credit to themselves ... our hope for a better future rests with them.
Promo power – Halfords have moved from Parc Trostre Retail Park to the neighbouring Pemberton Retail Park ... and don’t we know it! The national wheels chain take out an in-yer-face yellow and red two-page ad this week.
Don’t miss – An opportunity to plug your business. This Sunday brings a wedding fair at Trimsaran’s Ffos Las Racecourse, with lots of supply enterprises. Be cheeky: go see if they could do business with you – or give me a call on 07758 745240 and I’ll do it for you.
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Broadcast BBC Radio Wales Click
Key Welsh story – Plaid Cymru’s spring conference starts in Cardiff tonight, with the party targeting a rise in MP numbers this year from three to five.
Debating point – The UK’s National Archives has released details of 24 reported UFO sightings from 1994-2000, including one in South Wales when a witness said a tube of light surrounded his car.
You heard it here – Rugby pundit Jonathan Davies say experienced scrum-halfs Mike Phillips and Dwayne Peel could still play a part in this year’s RBS 6 Nations.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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February 17's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Lead story – Police have launched a manhunt after a woman was sexually assaulted on Swansea seafront.
Key opinion – The Velindre tinplate site has been vacant for too long ... how about trying to attract an energy park with the associated support enterprises?

Promo power – A two-page editorial feature rounds up free family activity ideas for the remainder of this half-term holiday. Businesses should never be shy about telling the media about their own seasonal offerings.
Don’t miss – A 32-page pull-out focusing on the motor trade’s new car reg push over the next few weeks. It’s a thorough overview of the local trade and should do garages such as Bassetts, Gravells, Day’s and Trainer some real good.
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Broadcast Swansea Sound Click
Key local story – Assembly members are in Germany today talking to Bosch bosses about the planned closure of their Bridgend plant, with the loss of 900 jobs.
Publicity power – Go online to Swansea Sound and there’s a chance to win tickets to the next Ospreys game.
You heard it here – Tonight’s the night when 40 Indian restaurants across southwest Wales give half their takings to Haiti – go on, treat yourself to that jalfrezi you’ve been promising yourself.
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Online Western Mail Click
Key local story - Network Rail has been ordered to take immediate action after inspectors found some South Wales train lines unsafe to work on. Click
Playing catch-up – Media Wales’ stable of excellent magazines has a digital archive that hosts editions of titles such as Fastgrowth 50, Forward Wales and Six Nations Fans Guide. Click
Recommended – Cult documentary Sleep Furiously, about life in a mid-Wales village, has triumphed over a host of global blockbusters to win an international Guardian First Film Award. Click
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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Palestine aid mission tales from Swansea media team

Advance notice of a Swansea event which will help mark a remarkable journey by redoubtable members of the area's media community.
Ingrid Bousquet and D Murphy, of alternative video news team Undercurrents, drove to troubled Gaza with colleague Janet Hussein last year.

They joined a convoy taking humanitarian aid to the Middle East. It was a colourful expedition.
The trio are members of Swansea Palestine Community Link, which campaigns for justice for Palestine, and on Wednesday, February 24, from 7.30pm they're due to host a free-entry Swansea to Gaza slideshow at the city's Dylan Thomas Centre.
Also, elements of A Fistful of Poetry, a new book by Glais-based Richard Jones dedicated to the people of Palestine, will be performed by Helen Griffin and Joe Furlong.
Phil Broadhurst will present a short reading of his Swansea-Palestine blog Stories of Hope and Inspiration.
A Community Link stall will sell Fairtrade Palestinian products.
D said: ‘The people of Gaza are lacking most of the basic necessities so our convoy carried critical medical, maternity and post-natal supplies, as well as much needed materials for schools."
As well as delivering aid, the convoy raised awareness about the siege of Gaza.
It's a great cause and the February 24 event merits the support of anyone interested in the Swansea media and the plight of Palestine.

Swansea Bay: Your summer starts here, it seems

Interesting news for leisure and tourism operators from the company that runs the South Wales Evening Post.
Advertising managers at South West Wales Media - also behind the Llanelli Star and Carmarthen Journal - have just announced a re-launch for their online tourism platform South Wales Days Out.
Leisure rep Dawn Thomas tells me: "It launched last year and was well received by businesses and visitors.
"As spring's fast approaching and people are heading outdoors, the time's right to re-launch.
"It'll remind visitors and local residents exactly what South West Wales has to offer as a leisure and entertainment destination."
The site features tabs for areas such as What's On, Equestrian, Where to Go, Dining and Nights Out. There's Historic Buildings, Museums and Galleries, Parks, Gardens and Beaches.
Shopping's not forgotten, along with Sport and Leisure, Theatre, Gigs & Festivals, Theme Parks and Where to Stay.
A media pack is available (email me and I'll get a copy across to you). It outlines ad and sponsor packages.
For example, £50 gets you three months of a hyperlink on the site's relevant pages. Well, summer's coming so it's well worth getting your publicity heads on.

February 16's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Lead story – Buggygate: Andy Powell is sacked from the RBS 6 Nations squad as Wales take strong action over golf buggy drink-drive charge.

Key opinion – Alcohol abuse is one of the major social problems we face: the Government’s suggestion of mandatory health warnings on drinks is a start but we need to do much more to control it.
Promo power – An encouraging two-page focus on Fairtrade and the Welsh co-operative movement.
Don’t miss – Plans to turn Swansea’s Derwen Fawr folly into a family home have been scuppered by a resident colony of bats - attractive photo by freelance James Davies.
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Broadcast Bay Radio Click
Key local story – The South Wales Police Authority has agreed a 5% rise in council tax demands, meaning residents will pay around an extra £7.30 a year for its services.
Helping hands – Swansea householders in danger of losing their home to the recession are being urged by the council to make full use of the city’s Housing Options service.
Sporting chance – Good to see Bay bedding down with new Neath-based rugby league outfit the South Wales Scorpions. They’re the official media partner – a wise commercial tie-up for both sides. Click
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Online Neath Port Talbot Council Click
Key local story - Developing entrepreneurship in Neath Port Talbot is a key part of the council’s economic development strategy. Now, the business services team has launched its Innov8 programme for those aged under 31. Click
Booking now – singer Paul Child and entertainer Chris Needs (of BBC Radio Wales) join for an evening of Welsh music and laughter in the Swansea Valley. Feb 28, Pontardawe Arts Centre. Click
Community cheer – The village of Blaengwynfi is to have a £350,000 makeover. A two-year project is under way to build a community facility for the Gwynfi Bowls Club on the site of the old Abergwynfi schools. Click
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Community Radio Tircoed Click
Local news - Up to 4,000 local authority jobs could be lost in Wales over the next few years as councils look to save millions of pounds.
Community message - It's energy awareness day in Carmarthenshire and at Guildhall Square, Carmarthen.
Website - Tircoed have turned red ahead of the BHF Wear Red to Word day.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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Swansea Bay media duo cuddle up to the Scorpions

Two of Swansea Bay's most youthful media operations have become a key player in a new sports team.
Bay Radio and Nation Radio have linked up with Neath-based rugby league freshmen the South Wales Scorpions.

It could be a stirring combination - a new sporting spectacle for the region and two of the area's most innovative broadcasters. With God's game being a passion of mine, I wish all involved great success in this partnership.
The Scorpions' official radio stations for the 2010 season are part of the Town and Country Broadcasting Group that own six stations including Llanelli's Scarlet FM, Radio Carmarthenshire, Bridgend's Bridge FM and Radio Pembrokeshire.
Bay covers Swansea Bay, Nation a larger tranche of South Wales, including Cardiff, Newport and Swansea.
The two stations are pledging what is believed to be the largest amount of advertising ever for a rugby league club in Wales.
They plan broadcasts the week before each of the Scorpions’ 11 home fixtures, starting with a big-name friendly against Wigan Warriors at The Gnoll on Sunday (kick-off 2.30pm).
The Scorpions are the newest professional RL side in Wales. Following the game against Wigan, they will be playing 20 matches in the Co-operative Championship 1 against the likes of Oldham and Workington Town.
In addition to adverts throughout 2010, Bay and Nation will provide editorial support when needed in the form of interview opportunities plus a link to the Scorpions website on Bay and Nation home pages.
Bay and Nation logos will appear on the Scorpions’ home and away shirts and there will be advertising boards at The Gnoll. Both stations will have ads in match programme and links from the Scorpions website.
Scorpions’ owner Phil Davies told Media Master: “They’ve had us in as studio guests a few times already and Sunday’s Wigan fixture was announced first on Bay Radio. This will be the start of a long and fruitful partnership.”
Andy Griffiths, broadcast director of Town and Country, said: “I'm impressed with the club’s enthusiasm, determination to develop local talent and their already good relationship with the supporters and local community.”
For Scorpions-Wigan tickets click here.

Swansea Bay should enjoy Ryder Cup glow

The music's starting to play as Wales gears up for its first Ryder Cup. The media's going to be full of it ... and Swansea Bay business should do all it can to pipe up for this great commercial opportunity.

The whole Welsh Establishment is behind it, huge amounts of public funds have helped bring us this far ... and now the trumpets are sounding.
At least they will be when the Millennium Stadium hosts the first Ryder Cup celebration concert on Wednesday, September 29.
With the nation on a sporting high after Saturday's remarkable RBS 6 Nations fightback, stadium bosses today announced the gig.
Artist details for the Welcome to Wales gathering are sketchy - non-existent, actually - but the fanfare goes something like this: "Live Nation, the world’s largest producer of live concerts, (is) to stage Welcome to Wales; a unique multi-artist concert, introduced by celebrities and golf stars.
"It will be the signature event that will galvanize The 2010 Ryder Cup celebrations in spectacular style.
"Set in stunning surroundings and featuring musical performances by international superstars including popular Welsh artists, along with appearances by special guests, Welcome to Wales will also incorporate the introduction of The Ryder Cup teams from across Europe and the United States."
The golf tournament itself, Wales' biggest ever sporting event ever, will enjoy a global TV audience looking in on Newport's Celtic Manor Resort from September 28-October 3.
Businesses which haven't already looked at publicising themselves on appropriate media platforms should do so now. It's gonna be some party.
For a start, how about some speculation on possible gig stars ahead of tomorrow's Western Mail. The usual suspects, of course - Stereophonics, Tom Jones, Katherine Jenkins, Manic Street Preachers. But how about a few left-field guests as well? Let me know who you think should be there.

February 15's Swansea Bay Media Highlights

... For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Lead story – A knife robber is jailed after threatening a shop assistant gran in Newton, Swansea.
Key opinion – With South Wales Police saying they’re short of cash, some tough decisions will have to be taken soon.
Publicity power – Good piece of PR for the Penllergaer local produce market and Mama’s Muffins – a photo story about the introduction of an American craze, the whoopee pie.
Don’t miss – Rugby writer Mark Orders’ round-up of Wales’ victory over Scotland: “Harry Houdini would have probably given this one up as a bad job ... ”
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Broadcast The Wave Click
Key local story – Schools could be hit by a big cut in Swansea’s education budget; opposition councillors speak out.

Promo power – Morning show host Badger handed out a nice plug for Facebook; a page on the social media site dedicated to rugby player Andy Powell’s Saturday night out with a golf buggy now has more than 12,400 friends.
You heard it here – The Wave’s website has a sparkling new look today, with a welcome simplified click-through for Listen Live and a more ordered panel featuring advertisers who today include the Army and ChemDry.
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Online Andy Pearson Publicity Click
From the left - Things get green, red and spiky with Celyn. Click
Publicity power – If you’ve got anything to do with literature in need of publicity, try A470. Click
Recommended – Swansea Bay journalists to debate industry issues. Click
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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Swansea Bay literary scene has a big media pal

Swansea Bay folk with things literary to plug are advised to take a good look at quarterly magazine A470.
It carries information on Welsh literary events and encourages those organising or promoting such activity to get in touch.

The man to contact is Peter Finch - post@academi.org.
A470 is a pleasing low-noise fixture on the media landscape. It's described as an "information magazine" and is produced bilingually by The Welsh Academy, the country's literature promotion agency and society for authors.
Swansea Bay individuals with an influence on the content of A470 include literature officer David Woolley, of the Dylan Thomas Centre.
By my reckoning, the next issue should be available at arts centres in March 2010 - and you can be assured a thoughtful, eclectic collection of features.
Savvy businesses buying ad space include Welsh publishers Cinnamon Press (Marianne Jones, Shelagh Weeks, Holly Howitt) and Y Lolfa (Nigel Owens, Chris Needs, Mel Nurse).
The present edition, pictured, has elements such as an in memoriam piece to Dylan Thomas's daughter Aeronwy Thomas and news that celebrated Swansea University author James Hawes is to be a Wales Book of the Year judge.
It's a useful mix and a welcome addition to any coffee table or magazine rack.
Look out for the next issue.

Things get green, red and spiky for Swansea Bay

Today is copy deadline day for the next issue of a wonderfully spirited left-leaning publication by the name of Celyn. Its previous issue had some strong Swansea Bay links.

The journal's title translates as Holly and, as the its motto states, the intention is to be "green, red ... and a bit spiky."
The bi-monthly carries a limited number of ads, with advertisers including Friends of the Earth Cymru and the thinking person's blog site Wales Home.
Features in the January edition, pictured, included a well-judged report from Copenhagen's climate change conference by Ysgol Ystalyfera student Cerith Jones.
Last year's Welsh youth climate change champion, he summised: "The right decisions are neither easy nor popular, but leadership and ambition must be shown in order to do us and future generations justice."
A news item focused on protests by Climate Camp Cymru at a Port Talbot biomass plant and its plans to produce electricity from imported woodchip.
A powerful two-page piece headlined The Battle of Castle Square featured a first-hand description of the recent anti-fascist protest in Swansea city centre when members of the ultra-rightwing English Defence League came to town.
Anti-EDL feature writer Colin Nosworthy wrote ruefully of the media coverage: "The depressing facts were these: They got coverage, we looked as though we were on their level and spoiling for a fight."
Celyn's first edition was published last May and aims to provide a "non-sectarian vehicle for ideas and debate and to move beyond the party tribalism that is so deeply rooted in Welsh politics."
Their only "bottom lines," they say, are to be green, socialist, anti-fascist, anti discrimination, egalitarian, pro worker, pro Welsh language and committed to the extension of devolution.
Good work, ladies and gents - here's to a growth in your influence across Swansea Bay and the rest of Wales.

Swansea Bay journalists to debate industry issues

2010 brings more interesting times for journalists across Swansea Bay and, indeed, throughout the Western World.
Not only have they the news to report but also they must work in and for a rapidly changing industry of their own.

Locally, there's a UK Government debate over who should run the ITV Wales news service, the Swansea Bay's dominant news organisation South West Wales Media has just posted a trading loss, lively new grassroots media platforms are springing up ... and then there's the internet.
Much of this will come into sharp focus when the Swansea and District branch of the National Union of Journalists (NUJ) holds its agm. It takes place at 6.30pm on Monday, February 15 in the Environment Centre, Pier Street, Swansea.
I remain the chairman of this branch and look forward to some intriguing input from fellow members.
Much has happened in the media in Wales in recent months and this annual meeting is a chance to take stock of those changes. As a union we aim to prepare the NUJ's response to these changes to defend the best interests of members.
So, if you're a member and want things to change this year and improve for the better in your working life please make every effort to attend and have your input into the NUJ and make it stronger.
Discussion points will include:
• NUJ Wales training - information about subsidised new professional development courses in Wales and the funding available to help NUJ members attend the courses.
• Independently financed news consortia in Wales - threat or opportunity for journalists?
• A report from the South Wales Evening Post chapel and other local media organisations
• Future activities - including a planned meeting with NUJ general secretary Jeremy Dear.

Quiz kings see Swansea media celebrated in Cardiff

The Swansea media community was at the intellectual vanguard of a big night in Cardiff, I hear.
Former South Wales Evening Post reporter Roger Butler and ex-Post sub-editor Ken Smith played key parts in a quiz night attended by dozens of personnel from the South Wales print and broadcast media.

Indeed, Ken - secretary of the National Union of Journalists' Swansea and District branch - was quizmaster.
His proudest moment came when no team was able to answer correctly his stunning: "Who won the 2009 Nobel Prize for Literature?"
"OMG!" I hear you cry "It was German author Herta Müller who, with the concentration of poetry and the frankness of prose, depicts the landscape of the dispossessed."
Well, on the night, not ever North Walian Roger - now a press officer with Carmarthenshire Council, could match your brightness.
Quiz kings were the fine trio pictured here - a team from ITV Wales.
The NUJ event attracted teams of journalists from the freelance sector, PR, students, Media Wales, ITV Wales and BBC Wales.
It was a fine way to draw the attention of journalists from Swansea and further afield to the excellent programme of training now being delivered by the union.
The NUJ runs a wide range of skills development courses from feature writing to web design.
By working closely with members, prominent industry bodies, universities and colleges, the union is are able to provide a wide array of courses that are topical and tailored to the needs of journalists today.
The NUJ is also committed to providing high quality training for its reps, a crucial factor in building effective union representation on behalf of members.
The NUJ offers a range of practical trade union training courses – all free to members.

Swansea celeb hunter set to join Daily Star

Colourful Swansea Bay media character Ed Gleave has announced that he's heading for The Smoke.

Wales' self-proclaimed leading celebrity columnist posted on his Facebook page that he's taking up a position with The Daily Star. He's freelanced for them in the past.
The 24-year-old joined the South Wales Evening Post as a sub-editor two-and-a-half years ago but will be remembered more for his Saturday column Celebrity Scoop (pictured).
Obsessed by celebrity, he'll be a perfect ambassador in the Star's headlong quest for tittle-tattle.
Photos on his Facebook page have him posing with stars such as Jordan, Simon Callow, David Frost, Leon Jackson, Sian Lloyd, Russell T Davies, Ruth Jones and Ioan Gruffudd.
Ed's due to leave South Wales in early March.
Those who read his column will follow his progress ... and will be interested to discover whether or not the Evening Post plans to appoint a successor to follow the celebrity trail.

Today's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Carmarthen Journal Click
Key regional story – Council tax hikes of up to 12% are on the horizon as Carmarthenshire Council faces up to the recession.

Key opinion – Council tax: After this year, things start getting pretty scary. Taxpayers could see their council tax bills rise significantly over the next three years.
Promo power – Trimsaran’s splendid new racecourse, Ffos Las, has rightly been aggressive in its marketing. This week’s Journal carries a quarter-page competition panel with the winner getting a family pass for the February 18 raceday.
Other weeklies’ lead stories – Llanelli’s proposed £14m theatre and arts complex will go ahead (Llanelli Star), A family running an international prostitution ring from Pembrokeshire has been jailed (Western Telegraph)
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Broadcast Real Radio Click
Key Welsh story – An Assembly report reveals a that Wales’ maternity services are a postcode lottery. Mums in some areas get better treatment than those in others.
Promo power – Real now have attractive online listings pages, great for some free publicity. Click
You heard it here – Wales rugby star Jamie Roberts is confident ahead of tomorrow’s RBS 6 Nations clash with Scotland in Cardiff. He says last weekend’s defeat came with a scoreline which flattered England.
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Online BBC Cymru Wales Click
Key local story - Investigations are launched as a man is treated in hospital after cutting his throat with a knife in a Swansea Tesco Click
Publicity power - Marvellous PR for a gallery exhibition: One of Britain's most famous photographers is exhibiting some of his celebrity pictures, including one of actor Richard Burton in the bath. Click
Rugby – Gay referee Nigel Owens says a comment about his sexuality by Welsh international Jonathan Thomas on Twitter was "just banter." Click
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Community Radio Tircoed Click
News - Ministers are due to announce the M4 in south Wales is to become a "hydrogen highway" with alternative energy refuelling points at set locations.
Music - Double plays today from Shania Twain
Appeal - Llys Nini Animal Centre need blankets, rugs and bedding for the dogs, cats and other animals there. Drop them off at the centre in Penllergaer or at any of their shops.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
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